Do you own it? Over the course of my 11 years in the title insurance industry in Phoenix I have seen so many real estate agents making a HUGE mistake when it comes to their real estate business. They come to the real estate marketing classes we teach on WordPress, Facebook, Twitter, Linkedin, Pinterest, SEO/SEM, Video and when I say "You need to OWN IT!" there is always an agent that raises their hand and says "I learned that the hard way". Some of them are still trying … [Read more...]
If you are a real estate professional in the Phoenix Metro area you may have noticed today's [11/5/11] front page story in the Arizona Republic. Traditionally front page stories related to real estate are bad news - the media loves bad news - surprisingly this news was good. The headline: Banks In Arizona Shift To Short Sales. Like all news related to a market, it is good for some and bad - for others. First the good. If you have clients swirling around the bowl of the … [Read more...]
As real estate agents try to solve their marketing problems by using direct mail, paying for Internet Leads, going door to door, too few real estate agents are looking at how connecting with their community (or communities) can help position themselves as an area expert and/or trusted advisor. Engagement of a community can be one of the most powerful tools that real estate agents have in an era of real-time, distributed, syndicated, hyper-local and hyper-social media tools … [Read more...]
That's it! You have had it. You're a real estate agent and you are sick and tired of hearing, not that you need a website, but that you need a WordPress website for real estate. You have heard the benefits of WordPress real estate websites - ya know, that Google loves WordPress, and that you will OWN it, that there are thousands of plugins and themes, that it's open source and a great CMS, easy to use and integrates seamlessly with social media. You also know you are not … [Read more...]
Monday evening. I'm watching TV and following up on some notes from our writing workshop here in Phoenix. When I say "our" I am referring to Lawyers Title of Arizona and Pro-Found Marketing. My name is Stephen Garner, I am a former title rep for a national title insurance company in Phoenix, Arizona - I spent 10 years helping real estate professionals grow their business before leaving to co found PRO-Found. PRO-Found is a play on words. Take profound and split it into 2 … [Read more...]
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Want to extend your reach? Grow your real estate business, or your title business? Facebook is a fantastic tool to do just that. With over 600 Million people on facebook it's hard to find a tool as common, as useful as valuable as facebook. Hello, my name is Stephen Garner, co - founder of PRO-Found Marketing and former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years marketing title, helping real estate professionals grow their … [Read more...]