Testimonials seem to be all the rage. Especially in the real estate space. It seems like every time I turn around, a real estate agent or loan officer is asking me for a testimonial on LinkedIn or some other platform. Testimonials are important in part because of "social proof" or relatability but all testimonials are not created the same. A client of mine, who knows how much I love train wrecks, forwarded me a testimonial video for a title company the other day. The … [Read more...]