So, I'm at home editing a cinematic HD real estate tour for a client when I get an email forwarded from another client. It's a video marketing class being taught here in Phoenix, Arizona; of course I have to check it out. Real estate video marketing is to today what "REO" was in 2007, "Short Sale" was in 2009 and "Green" was a few years ago - EVERYONE wants to talk about real estate video marketing so vendors (title, mortgage, appraiser, home warranty, real estate … [Read more...]
It seems everywhere you look you will find real estate video. On your mobile phone, iPad, Kindle and of course your computer. Real estate video is everywhere. And it should be Video Changed My Business I've been using video in my real estate business since 2008. To say it has changed my title business would be an understatement. I went from no distinguishable difference between me and the other 600+ title reps in the valley, to a clear value proposition - real estate … [Read more...]
So you are going to start using video in your real estate business. Great! Do you have a plan? Specifically, do you have a real estate video plan? Real Estate Video isn't like "field of dreams" ya know, just because you build it does NOT mean they will come. Which means you need a real estate video plan. A real estate video plan will save you a lot of time and money and it will actually make you more money because you won't be making crappy real estate videos like those … [Read more...]
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Real estate marketing with video is the future. I have said it before. There are two kinds of real estate agents: those using video in their real estate business now and those that will be. Sure video is cool and fun but that is not why you will be using it in your real estate business, no, you will be using it because consumers prefer video. Not only do they prefer it, they are demanding it. Video says so much more than a picture or text ever could. Video is not only … [Read more...]
You know. Video Marketing Real Estate. Well maybe you don't know but your wife does. Regardless of where you live now - she knows where she wants to live - next. I betcha. I grew up in Upstate New York, if someone asked me where I lived when I was growing up I would say "Midland and Ballentyne" [the cross streets of my home] we didn't and still don't have subdivisions in Syracuse. Today I live in Chandler, Arizona - if someone asked me where I live today I would not say … [Read more...]
If I was a REALTOR®, I would write this post. . . . to them, my competition. :roll: Pretty ballsy headline right? Never the less it is true. I am going to steal their business. I am a REALTOR® and "they" are my competition. I realize they are probably shaking their heads right now thinking "who the hell does this guy think he is saying he is going to steal my business!, He doesn't even know me!" Well, let me say that I do - know them. Here is what I know about MOST real … [Read more...]
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