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Real Estate Video Marketing: Marketing Has Changed

Video thumbnail for youtube video Real Estate Video Marketing: Marketing Has Changed - My Title Guy

Real Estate Video marketing is poised to explode in 2012. Once reserved for real estate agents and companies with significant resources, real estate video marketing is now accessible to everyone. Take me for example. I started using video in my marketing about 3 years ago and never looked back, 275 videos and counting {100 public} on my real estate marketing youtube channel and the leads are literally flowing in. 50% of the leads I get through this website come … [Read more...]

How NOT To Use Video In Real Estate Marketing

Real Estate Video

I woke up the other day to email. Lots of email. Delete, Delete, Delete - as I work my way through the 120 I received in the last 24 hours. I skim the messages to make sure it's not from someone I know [personal email] a client [business email] or that it doesn't contain some marketing value, maybe something I had not thought of before on how to use something I use every day with more efficiency, ya know - facebook, Twitter, YouTube, WordPress etc. As I am skimming the … [Read more...]

Caution REALTORS®: Thinking You Know It All Can Cost You

Real Estate Video Marketing

Sayings. We love them. "a rolling stone gathers no moss", "what you don't know can't hurt you", "those that live in glass houses shouldn't throw stones", "every dog has his day", I could go on and on and on and - well, you get the point. Let me add another "saying" to the mix - this one is absolutely true: "Thinking you know it all can cost you". Let me explain. Yesterday, (Thursday) I taught a video class "How To Use Video In Your Real Estate Business" at a local Keller … [Read more...]

Video For Real Estate Agents: Phoenix Classes Announced

Video thumbnail for youtube video Video For Real Estate Agents: Phoenix Classes Announced - My Title Guy

Are you using video in your real estate marketing yet? I believe you will be. Not because it's cool or sexy [it is by the way] but because your ideal clients - home buyers and sellers - are demanding it. Given the choice, which would you prefer, 35 pictures of a home you are considering buying or a 2-3 minute video? See what I mean. If a picture can say 1000 words, a video can say a million. This can be good and bad. There is a right way and a wrong way to use video for … [Read more...]