Remember when you were a little kid? Remember when your mom or dad would tuck you in "snug as a bug in a rug"? I do. What happened next? A bedtime story. I loved bedtime stories. Whether it was my mom reading or my dad - I didn't care. The story is what I loved. Closing my eyes and imagining what it would be like to be that superhero, bear, little boy - whatever! Stories are awesome. We identify with stories. You know what else stories are great for? Marketing. Specifically … [Read more...]
The other day I was cruising the internet {big shock right} looking for the culprit. Normally I would have to look high and low to find the guilty party, at least I would in any other industry - but in the real estate industry I can easily find them. The culprit is horrible real estate photos or real estate videos and folks - they are EVERYWHERE. It amazes me how bad some of the real estate photos and videos really are. Not because they were taken at the wrong exposure … [Read more...]
Adapt or DIE. If you have taken high school science you have heard this famous quote referring to Charles Darwin's Theory Of Evolution. Charles Darwin of course was a scientist who argued for the theory of evolution through natural selection. To make a long story, short, Darwin believed it was through natural selection that when members of a population die off, they are replaced by parents that were better adapted to survive and reproduce in the environment in which … [Read more...]
Close your eyes. Imagine for a moment you are in the market to buy a home in Chandler, Arizona. You have done some research, you know that areas you would like to live in. First choice of course are those homes under $350,000 within 5 miles of the kids school or your job. Like 94% of consumers looking for a home you go to the Internet FIRST. You do a search Google returns 1 of 500,000 results for your search term. As you are about to click "back" on your browser and … [Read more...]
Right now there is a couple. They are in New York, Boston, Washington DC, Iowa, maybe even here in Phoenix, Arizona. They are considering moving. They are looking for information about buying or selling a home, short sale vs foreclosure, foreclosure avoidance programs etc. Before they call anyone, before they ask a friend before they DO anything they, like 94% of consumers will go to the Internet. This scenario plays itself out thousands and thousands of times every single … [Read more...]
For the last 2 years I have been on a video high. Yeah, I guess you can call it that, not that I am high on video necessarily, but high on leads. This website, MyTitleGuy.com gets more leads than I can honestly handle. Leads from my ideal client, when I say ideal client I mean I have specifically created content I thought they would look for when they have a need - this is the new paradigm in real estate marketing. My ideal client? REALTORS. Title reps across the country … [Read more...]
You have seen it before, a postcard, flyer, print real estate magazine, grocery cart, bus stop, billboard ad or newsletter from a real estate agent that SAYS they are all about the consumer when it is OBVIOUSLY all about them. You know, the photo shopped picture of the agent, from 5 years ago, OR MORE, in front of a multi million dollar home or leaning on a luxury car or SOLD sign, arms folded, teeth - white with some cheesy caption like "RESULTS FOR YOU". Sound … [Read more...]
I have been saying this for some time, If you are a regular visitor to MyTitleGuy.com, you have heard me say this before: "Real Estate Video Marketing Is The Future Of Real Estate Marketing". I have been using real estate video in my title business for over 2 years, I have seen amazing results from using real estate video marketing. As I have told you before, almost 50% of my leads come from my videos. As the Director Of Sales Technology for Lawyers Title, I have been on a … [Read more...]
Go and do it. Search the Internet like a consumer. Take your REALTOR® hat OFF and put your consumer hat ON. Head over to Google. Search. Search for homes for sale in your city. Search for REALTOR® in your city. Search for anything revolving around broad real estate terms in your city. Mixed in the search results [likely #1,#2, and #3] you will find Third Party Aggregators like REALTOR dot com, Trulia and Zillow. Third Party Aggregators So, you did your search as a CONSUMER … [Read more...]
I read something the other day from YouTube that literally jumped off the page at me when I saw it. It jumped off the page because it simply made sense. What did I read? "90% of all web traffic will be video". I remember when I first took statistics in college. I failed it. Miserably. Unfortunately for me, statistics was a required course for the B.A.Criminal Justice program at UNLV. I failed it because I simply didn't get it. Nor did I care. Why do I care about the Bayes' … [Read more...]
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