The other day I was cruising the internet {big shock right} looking for the culprit. Normally I would have to look high and low to find the guilty party, at least I would in any other industry - but in the real estate industry I can easily find them. The culprit is horrible real estate photos or real estate videos and folks - they are EVERYWHERE. It amazes me how bad some of the real estate photos and videos really are. Not because they were taken at the wrong exposure … [Read more...]
Will you be ready? Remember the days when the Phoenix Housing market was crazy? I like to say "even a blind poodle could sell a home". Simply send a postcard with something clever on it like "everything I touch turns to SOLD" or "Don't Make A Move Without Me" and the phone would ring. Of course, it was not the postcard or even the clever tagline that was making the phone ring - it was the sales price listed on the front of the card itself. It turns out that it doesn't take a … [Read more...]
He is a title rep. He is good too. He has been in the business for years. His job is to get real estate agents and loan officers to use his title company over the many others in his market. He makes his calls, cold calls, warm calls, office calls trying to meet and engage his ideal client - real estate agents. He has been in the title business for years but he has a problem. It's not going well. The things he used to provide to real estate agents, [post cards, flyers, … [Read more...]
I was a title rep from 2001 to 2011, 10 years of joy, frustration, stress, anxiety, did I say frustration? I worked for 5 different title companies over those 10 years - all in Phoenix, one of the most competitive real estate and title markets in the country. I've met and worked with a lot of title reps over those 10 years. Great people. Let me say that again - great people. It takes a certain amount of gusto to go forward with the rejection that title reps are often … [Read more...]
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There is a storm a-brewin'. No, that is not a typo, it's the closest a guy from New York can get to a western accent. A-brewin'. I started in the title industry back in 2000. Things were different then and boy have things changed. If you are a title rep, ask your sales manager what the good old days were like - and yes, they were the good old days. Here in Phoenix, I bet there were not more that 40 title companies back in 2000, fast forward to 2006 - there were over 100, fast … [Read more...]
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I have a confession to make [head hung low]. I have sinned against a good friend. A friend that has been good to me. That has always been there for me. That has referred lots of business to me. That speaks highly of me. That friend is Google. And I am sorry. Will you ever forgive me Google? I am a former title rep for a national title insurance company in Phoenix Arizona. I spent the last 10 years in the title biz helping real estate professionals increase their business. … [Read more...]
It's Friday Yea! The last day of work before the weekend. Thousands, scratch that - hundreds of thousands of 9 to 5ers celebrate this day as the last day before they get to relax and unwind from a long week. Of course, I am not included in those 9 to 5ers, I left the title industry after 10 years to focus on my new venture - PRO-Found Marketing. Starting a new company is a lot like having a baby, it's a lot of work and worry and frustration and you can't wait for it to be … [Read more...]
"Warning: This is a generalization.... Thanks Cara". :-) Real estate agents are like elephants. No they are not big or ugly or smell. Agents are like elephants because they - like elephants - have great memories - they never forget - they hold grudges against their abusers. My mom says by 7 year old daughter has a memory like an elephant. She never forgets. Really. We go places that I have long since forgotten about that she remembers - immediately. "Dad, … [Read more...]
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