OK that's it-you have had enough, you are going to shut everyone up that has been telling you to Blog or get on Facebook and Twitter and embrace the 21st century through social media.   You're ready to go, you have waited so long. Now......WAIT! In the rush to join the social media party you need to stop and think about a staple for any party-the "B" in B.Y.O.B..  Only this time the "B" is not for Beer but rather for BRAND. A Brand is a set of emotional attributes that you … [Read more...]