With YouTube and CISCO proclaiming "90% of all web traffic will be video by 2014" real estate agents better get with it - video - or run the risk of bring irrelevant. After all, what does it matter how great of a real estate agent you are if NO ONE knows you exist? One of the easiest ways to get found online, one of best ways to convey information or even build an emotional bond is with real estate video. There are all kinds of real estate video, lets see... there are … [Read more...]
I was talking to a real estate agent the other day in Texas, he - like most real estate agents found me online. He was looking for information about real estate videos and as luck would have it, came across one of my videos on this website. He called me yesterday and said he found me online 60 days ago. I asked, "why are you calling me now if you found me 60 days ago?" He said - and this is awesome by the way... I was watching the rest of your videos! HE Found Me We … [Read more...]
Close your eyes. Imagine for a moment you are in the market to buy a home in Chandler, Arizona. You have done some research, you know that areas you would like to live in. First choice of course are those homes under $350,000 within 5 miles of the kids school or your job. Like 94% of consumers looking for a home you go to the Internet FIRST. You do a search Google returns 1 of 500,000 results for your search term. As you are about to click "back" on your browser and … [Read more...]
OK, Want a video marketing tip? I have told you before - there are two types of real estate agents, those that are using video in their real estate business and those that will be. I believe this. I believe it because I know what I prefer and I [like you] am a consumer. I believe 2012 will be the year real estate peeps across the country and certainly Arizona - if I have anything to say about it - will jump on video like a fat kid on cake, not because it's cool or sexy [it is … [Read more...]
Today I am starting another series called "Real Estate Videos You Don't Have To Be In". This series will focus on - well, videos you don't have to be in. I love real estate marketing with video. I think it says so much more than traditional real estate mediums [email, print, postcards, flyers, pens pads, shopping carts, billboards etc] ever could. There are many benefits of real estate marketing with video. Still, many REALTORS® I speak with are [for whatever reason] … [Read more...]
Real estate marketing is changing in response to a massive shift in consumer behavior. The old days of real estate marketing, staples like direct mail, post cards, TV, radio, flyers, [deep breath in] door to door, pop bye's, print real estate books, cold calls, billboards, shopping carts, branded pens, calendars, sports schedules, pads and fly swatters [to name a few] are quickly being replaced by staples of new real estate marketing: websites, SEO, SEM, content, keyword … [Read more...]
If a picture says 1000 words how many does a video say? 2000? 200,000? 2,000,000? I guess it depends on WHO your target market is. Real estate agents and real estate marketing is traditionally slow to change. Don't ask me why, I just work here. It's hard to believe that only 5 short years ago most real estate agents didn't have a website. Today, when I come across a real estate agent without a website I think "daaaaaaaaaaaaaamn, they still make you?" My name is Stephen … [Read more...]
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