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How NOT To Use Video In Your Real Estate Business. Oh Snap!


It's Wednesday. Took the family out for dinner. Thai. No more work for today, or so I thought. My wife has been riding me lately... "Stephen, why do you work so much and Stephen can't you not work on the weekends?" After some discussion we came to an agreement: work stops at 5:00. I can work all I want from 8 to 5 but when 5:00 comes it's done. Family time. I'm good with that. What good is work if you don't have a family to work for right? I always tell real estate … [Read more...]

Real Estate Video: Is Video Only For Luxury Real Estate?

real estate video marketing

I got a call the other day from a real estate agent in Minnesota. He, like other real estate agents around the country, contacted me after seeing one of my real estate videos online, through Google or YouTube. He had heard a lot about using video in real estate, did a Google search about real estate video marketing and found this website. He told me he clicked through from Google to an article about using video in real estate. About how important using video is in real … [Read more...]

Video For Real Estate Agents: How To Sell Yourself WITHOUT SELLING Yourself

real estate video

I know the title of this post seems weird right? I mean, how can you sell yourself without selling yourself? Even further - as a real estate professional, aren't you SUPPOSED to SELL yourself? Like an elevator speech of some kind? You may be thinking "What are you talking about Stephen, have you lost it - Idiot?!" Nope. Let me explain. In my experience, everyone has or has had a friend that thinks they are "it". You know the type - "Oh My Gawd, everyone LOVES me" and "I … [Read more...]

Video For Real Estate: 14 Ways NOT To Make A Housing Market Update Video

housing market update video

Oh My GAWD. ANOTHER real estate video on YouTube. Let me rephrase that... another HORRIBLE real estate video on YouTube. This time it wasn't a SHAKEY property video. It wasn't a real estate video with BAD audio. It wasn't even a real estate video of a real estate agent talking about how AWESOME he or she thinks they are. Nope. This real estate video was about the Phoenix housing market, a housing market update video. The real estate agent had the best intentions and yet it … [Read more...]

Real Estate Video: Developing A Video Plan

video for real estate agents

So you are going to start using video in your real estate business. Great! Do you have a plan? Specifically, do you have a real estate video plan? Real Estate Video isn't like "field of dreams" ya know, just because you build it does NOT mean they will come. Which means you need a real estate video plan. A real estate video plan will save you a lot of time and money and it will actually make you more money because you won't be making crappy real estate videos like those … [Read more...]

YOUTUBE ONE CHANNEL: Benefits Of ONE CHANNEL For Real Estate Agents

real estate video

You will be using video in your real estate business or you will be irrelevant. Yep, I said it. I've said it over and over again. You will be using video in your real estate business NOT because it's SEXY or COOL but because the CONSUMER is DEMANDING It. Video says so much more than text or images ever could. Among other things, video is emotional, FAST, Purple Cow and video gets FOUND online. Over 50% of my leads come from my real estate videos. There are many benefits of … [Read more...]

Video For Real Estate: Should My YouTube Videos Be On One YouTube Channel?

One Channel Or Multiple Channels?

Video is the future. Not just of the real estate business but all business. Video simply says so uch more than text or pictures ever could. If you were looking for information about a product, would you prefer to see pictures or even read a length article or a video? Depending on how interested you were in the product you would likely select the video. Video is especially important in the real estate space, as consumers are visual. The real estate process, both buying and … [Read more...]

Marketing Real Estate: Why We Don’t Provide “Snacks”

Video For Real Estate

It seems like almost every month a real estate agent, broker, office manager or team leader here in Phoenix asks me about "snacks". Do I have any? Will I bring some? What kind!? Look, I get it. It's not your fault. You have become accostomed to it. Like Ham and Burger, Sand and Wich, Hot and Dog, Pi and Zza, you've been conditioned to think title company and snack! Who can blame you? For the longest time the value proposition of many title companies in Phoenix … [Read more...]

I Didn’t Know You Did THIS!!! The Preferred Title Company Syndrome

"I didn't know you did this!" That's what the Phoenix real estate agent said to me. She was amazed. Blown away. Relieved. Relieved that someone in the real estate space in Phoenix could help her. She needed help shifting her real estate business online. She needed help with WordPress. Creating content for the web. She needed real estate videos. Green screen videos. Screencasts. She had been using pictures of homes taken with an iPhone stitched together inside iMovie with … [Read more...]

Real Estate Video Marketing: 7 Real Estate Video Marketing Mistakes

real estate video

There are 2 kinds of real estate agents: those using video in their real estate business and those that will be - soon!. For those of you nodding your head saying "I'm not using video in my real estate business!" I'm talking to you when I say - Yes you are or you will find yourself irrelevant and ultimately invisible. There are many benefits of using video in real estate. Can you imagine working with a buyer or seller that didn't have email? While you may try and find … [Read more...]