"IT'S ILLEGAL! I saw it on the news the other day" Said a real estate agent. She was referring to real estate aerial video. Where did she hear this? From a VERY reliable source - a competing title rep. "What Stephen does is ILLEGAL!" she said. Or so they say. Hey, they've said worse, no really - they have. Trust me. OK, so by now you know me. Stephen Garner AKA MyTitleGuy. The bad guy. The guy that is forcing competing title reps to learn more about technologies that real … [Read more...]
Consider this. You are in the market for a new home. Like over 90% of consumers you start your search online. You quickly realize - you will need some help. You have narrowed down your search to subdivisions or communities that are in your child's school district and in close proximity to your job. You are not familiar with all the neighborhoods at this point so working with a real estate agent or REALTOR® makes perfect sense. Given the scenario above, would you prefer … [Read more...]
It seems everywhere you look you will find real estate video. On your mobile phone, iPad, Kindle and of course your computer. Real estate video is everywhere. And it should be Video Changed My Business I've been using video in my real estate business since 2008. To say it has changed my title business would be an understatement. I went from no distinguishable difference between me and the other 600+ title reps in the valley, to a clear value proposition - real estate … [Read more...]
As a listing real estate agent you are always looking for better and more cost effective ways to market your real estate listings. It's all about the marketing - getting your sellers home in front of the most people in the most effective mediums. Because the Multiple Listing Service or MLS is simply not enough and offers no significant differentiator (every agent has access to MLS), real estate agents looking for an edge on their competition upped the stakes by adding in … [Read more...]
You would have to be living under a rock not to of heard the word "video" 10,000 times this year. EVERYONE is talking about real estate video marketing. I have to admit, I am one of the biggest if not the biggest offender. I even have my own course to help real estate agents use video in their real estate business. Video changed my business. I went from being a commodity, to unique. For all the times I have told real estate agents "the consumer believes you are a … [Read more...]
Vanilla is boring. I've said it before I will say it again and again. NO ONE goes out of their way for Vanilla. Yet, vanilla is everywhere. I'm not talking about ice cream, I'm talking about boring, bland, invisible. Most real estate agents are invisible. Not that they are "secret agents" as some call them, no, they are far from it - they are invisible because they say what most other agents say. They do what most other agents do. They hide in plain sight. When I … [Read more...]
Once in a while I stumble upon something online that is AWESOME and FREE and when I do, it's like the "Mission Impossible" theme music starts in my head as I rush to download it before it disappears. Today, that freebee, which is totally awesome by the way, is MacX Video Converter Pro. Now, before you get all excited and stuff notice the first word in the title of this post - MAC, meaning if you are a PC, "all circuits are busy now please hang up and try your call again … [Read more...]
When I talk to real estate agents about using video in their real estate business many of them freeze up "video, me! Nooooo". Some give me excuses - "I will" or "I want to lose 10 lbs first" or for the ladies "Stephen...look at my hair!". I get it, I went through it too which is how I can easily recognize it - they are still caught up in the whole "what will other people think" stage; they simply don't know how to get out of their own way. I teach real estate marketing … [Read more...]
Real estate videos for marketing are not the future. They are the present. I meet people all the time that ask me "were you scared when you first got in front of the camera?" I take a step back, look at them square in the eye and say - OF COURSE! For some reason we (humans) think we came out of the box with a set skill, but never really think what it took to perfect it. Look at Lebron James. Lebron makes playing basketball look easy, so much so that sometimes I think I can … [Read more...]
With YouTube and CISCO proclaiming "90% of all web traffic will be video by 2014" real estate agents better get with it - video - or run the risk of bring irrelevant. After all, what does it matter how great of a real estate agent you are if NO ONE knows you exist? One of the easiest ways to get found online, one of best ways to convey information or even build an emotional bond is with real estate video. There are all kinds of real estate video, lets see... there are … [Read more...]
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