The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Subdivision Marketing. Subdivision Marketing Plan

Video thumbnail for youtube video Subdivision Marketing. Subdivision Marketing Plan - My Title Guy

Ask anyone in the Phoenix Metro area where they live and they will likely give you the name of a subdivision. Not cross streets like Dobson and Germann but "Germann Country Estates". This is because [at least here in Arizona] we identify with the subdivision we live in, it says something about us. This behavior gives forward thinking real estate agents a great opportunity to not only get found online but also be the expert on a a given area. It's called subdivision marketing … [Read more...]

Marketing Real Estate: IF You Wouldn’t – DON’T DO IT!

Marketing Real Estate

Have you ever seen a reality TV show where someone was embarrassed? You know, where someone says or does something so out of right field, something so rude, so crazy that you feel awkward - for them? Me too. It happens all the time. It happens when we imagine what it would be like if something was said or done to us. When we can put ourselves into someone else's shoes, someone else's mind, we can better understand them. One of the things I know is that we are all … [Read more...]

Real Estate Marketing: Which HAT Are You Wearing and WHY It Matters

Online Real Estate Marketing

What HAT do you wear? How do you show up? Did you know that the way you perceive yourself and the way others do is often different? Let me explain. I grew up in upstate New York, Syracuse - GO ORANGE!. Growing up I thought all people are the same. I mean, my friends were like me, my parents were like their friends, it wasn't far off for me to believe this. It wasn't until I left NY and joined the Navy that I realized - BOY WAS I WRONG! People are different. Daaaaamn are … [Read more...]

Online Marketing Real Estate: I’m a SPY. Why You Should Be One Too

Phoenix Real Estate Marketing

I am a spy. Yes I know, this comes as shock to you. I mean for as long as you have known me I have been a former title rep, a founder at an online real estate marketing company  - PRO-found Marketing and now {as if I didn't have enough on my plate} I am the Director of Sales Technology at Lawyers Title. Online Marketing Real Estate: Who I am spying on You may be thinking - WHO was Stephen spying on? WHY was Stephen spying? WHO was he spying for? Which would all be a … [Read more...]

Online Real Estate Marketing: [Infographic]

Online Real Estate Marketing

How should you market your real estate business? Should you leverage online real estate marketing? Should you use Facebook? Twitter? Blog? What about Video? if so, how often? What kind of information? When? The world of marketing can be vey confusing and certainly time consuming. Especially online real estate marketing. A recent ActiveRain survey of 1,910 REALTORS found referrals are the most effective form of real estate marketing [I would agree] online real … [Read more...]

Senate Bill 133 Is A Title Rep’s Best Friend. Here’s Why

Marketing Title

Thaaaaat's right, I said it. SB 133 is a California title rep's best friend. And I mean it. Here's why. Today I received a call from a title rep in California, smart guy, been in the title business for over 20 years, let's call him "Doug". "Doug" like so many other title reps, title companies, attorneys and real estate agents found me online. He went to a search engine like Google and asked it a question. Like other consumers he did this for one of two reasons, 1). to … [Read more...]

YouTube Real Estate Marketing Success Is Not Measured In VIEWS

Real Estate Marketing YouTube

Today I taught another real estate marketing class for real estate professionals in the Phoenix area - Surprise to be exact. What was a "surprise "is how damn far the City of Surprise is away from my home in Chandler - 47 miles! Today's real estate marketing class was at WEMAR.  This real estate marketing class was all about the new paradigm in real estate marketing. Getting found online compared to spraying consumers with a message they did not ask for and most likely could … [Read more...]

Real Estate Marketing Isn’t About NUMBERS It’s All About “KIND”

Online Real Estate Marketing

How many friends do you have on Facebook? Fans on your fan page? Followers on Twitter? Connections on Linkedin? What's your Klout score? Huh? The other day I was teaching a class to real estate agents about getting found online. Wordpress, content, back links, ideal client, engagement, video, the role of social media etc when a real estate agent asked me a question I have never been asked before "what is your Klout score?" he said. If you have never heard of Klout allow me … [Read more...]

Real Estate Expo: Thanks But I Still Have The Ruler You Gave Me Last Year

Online Real Estate Marketing

I went trick or treating yesterday. "Wait trick-or-treating in August?"I hear you saying. Well it felt like trick-or-treating anyway, only instead of candy I got "stuff". I was at a REALTOR® expo in Glendale, Arizona. It was a vendor fair, for industries that support real estate agents. Title companies, mortgage companies, pest control, banks, home inspectors, home warranty, post card companies, promotional companies [coffee mugs, t-shirts, pens, pads etc] It was fun. I … [Read more...]

VANILLA – A Love Story. Kind of.

Dont Be Vanilla

It happened again. I am questioning the value of some people. Some companies. Excuse me. Let me back up. My name is Stephen Garner, I am a former title rep for a national title insurance company in Phoenix Arizona.  I spent 10 years helping real estate agents and loan officers grow their business before leaving to co found PRO-Found.. Notice I said "Former". It's the FORMER that allows me to say what I want to say without fear of repercussion by The Man. The Man is in this … [Read more...]