Everywhere I look I see real estate agents doing it. It makes me want to SCREAM "what are you doing?!!". I see them do it on facebook, on Twitter, Linkedin, Pinterest, even on their own real estate websites. I met with an agent yesterday that I would consider pretty "tech savvy" and even HE DID IT. So I told him what I am about to tell you and If you are anything like him (and I am betting you are) this simple fix will result in more traffic, more leads, more closings and … [Read more...]
Vanilla is boring. I've said it before I will say it again and again. NO ONE goes out of their way for Vanilla. Yet, vanilla is everywhere. I'm not talking about ice cream, I'm talking about boring, bland, invisible. Most real estate agents are invisible. Not that they are "secret agents" as some call them, no, they are far from it - they are invisible because they say what most other agents say. They do what most other agents do. They hide in plain sight. When I … [Read more...]
Thursday night. I'm home. Relaxing. No video editing, no social media, no wife, she went out with her friends - you GO girl! It was supposed to be a quiet, relaxing night at home with the kids. Notice I said "supposed to". That all changed with a message from a client on Linkedin. In the realm of social media, Linkedin is kind of the red headed step-child, at least it is in the real estate space. It seems like most REALTORS navigate more towards Facebook. Back to that … [Read more...]
The other day I was cruising the internet {big shock right} looking for the culprit. Normally I would have to look high and low to find the guilty party, at least I would in any other industry - but in the real estate industry I can easily find them. The culprit is horrible real estate photos or real estate videos and folks - they are EVERYWHERE. It amazes me how bad some of the real estate photos and videos really are. Not because they were taken at the wrong exposure … [Read more...]
My wife thinks I work too much. In between my job as the Director of Sales Technology for Grand Canyon Title in Phoenix and my job of being a husband and a father I shoot video's on the weekends for restaurants in the Phoenix Metro area. One of my clients is Blue Wasabi Sushi & Martini Bar in Scottsdale and Gilbert. If you like sushi you will love Blue Wasabi Sushi. Their sushi rocks, their concept is fantastic. While other sushi restaurants have the run of the mill … [Read more...]
I had the pleasure of speaking at a rather large real estate brokerage on Wednesday. The meeting, it was a monthly sales meeting. The broker asked me to come in and speak about technology, specifically technology as it relates to real estate marketing. WordPress, Video, Craigslist, Screencast, Indexable IDX solutions for WordPress. That kind of stuff. The broker knows me, He knows I can be a little controversial. By "controversial" I mean truthful. Too many people in the … [Read more...]
Adapt or DIE. If you have taken high school science you have heard this famous quote referring to Charles Darwin's Theory Of Evolution. Charles Darwin of course was a scientist who argued for the theory of evolution through natural selection. To make a long story, short, Darwin believed it was through natural selection that when members of a population die off, they are replaced by parents that were better adapted to survive and reproduce in the environment in which … [Read more...]
"In the real estate industry the people are represented by two separate, yet equally important groups. The real estate agents who find or list homes and the loan officers who finance them. These are my stories." This story is 100% true. So, I'm sitting here in my office at Grand Canyon Title today [Friday] talking to a loan officer when my other line beeps. I look. It's an out of state phone number. 562 area code - Norwalk, CA, or so my iPhone 4s says. I couldn't help … [Read more...]
Warning. Danger Will Robinson. Rant Ahead. . . Google. YouTube. Magazines. Postcards. Emails, Seminars, pick one and you are likely to see, hear, read someone in the real estate space TELLING you what you absolutely need to do immediately to grow your real estate business. Sorry, I mean "TELL YOU WHAT YOU ABSOLUTELY NEED TO DO IMMEDIATELY!" Call more often, cold call, door knock, send personal notes, get this website, use this software or that one. Seems … [Read more...]
So, if you have visited this website you know that I often talk about "stories". How they are a great way to convey information in a way that most people prefer. Done effectively, stories are engaging and interesting and certainly entertaining. I love stories. I love stories so much that I either begin or end each blog post I write with one. Today I would like to tell you a story about "why I don't need a door". Lets Back Up Ok, so let's back up about a year ago. I was … [Read more...]
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