The Hello Bar is a simple notification bar that engages users and communicates a call to action.

REALTORS: Why The Articles You’re Sharing Are Hurting You

Real Estate Marketing

Thursday night. I'm home. Relaxing. No video editing, no social media, no wife, she went out with her friends - you GO girl! It was supposed to be a quiet, relaxing night at home with the kids. Notice I said "supposed to". That all changed with a message from a client on Linkedin. In the realm of social media, Linkedin is kind of the red headed step-child, at least it is in the real estate space. It seems like most REALTORS navigate more towards Facebook. Back to that … [Read more...]

Website Introduction Video: 5 Tips To Create A ROCKSTAR Website Intro


Right now there is a couple. They are in New York, Boston, Washington DC, Iowa, maybe even here in Phoenix, Arizona. They are considering moving. They are looking for information about buying or selling a home, short sale vs foreclosure, foreclosure avoidance programs etc. Before they call anyone, before they ask a friend before they DO anything they, like 94% of consumers will go to the Internet. This scenario plays itself out thousands and thousands of times every single … [Read more...]

Real Estate Marketing Tips: My Interview With Dan Sfera

Video thumbnail for youtube video Real Estate Marketing Tips: My Interview With Dan Sfera - My Title Guy

It started with a RT. In 2011 more and more of us are meeting, not in person but on Twitter. "RT@TheRealDanSfera [my article]". I thought, "cool, I wonder who this guy is". I had never heard of him, his name did not sound familiar, curiosity got the best of me. I opened Hootsuite for iPhone and clicked his Twitter handle. @TheRealDanSfera. He didn't look familiar. His profile said he is not a REALTOR®, Real estate Agent, Attorney, Title Company or Title Rep. He is … [Read more...]

Real Estate Marketing Tip #1 It’s Not About YOU

Video thumbnail for youtube video Real Estate Marketing Tip #1 It's Not About YOU - My Title Guy

"It's not about me, it's the level of service I provide". This is something I knew when I was a title rep. Real estate agents and loan officers worked with me [in part] because I could help them build their business, the other part was the fact that I was accountable and certainly personable [Wink]. If I said I would get something [documents, paycheck] to a real estate agent by a certain time, it was there. You could of said it was about me. It wasn't, it was the level of … [Read more...]

Real Estate Advertising – Why You Are Irritating Your Prospects

real estate marketing tips

Over the 10 years I was a title rep I met with a lot of real estate agents - a lot. If during our meeting they asked me what I thought about their marketing I would ask "do you want the truth?" Now that I am out of the title industry, I meet with real estate agents as a marketing guy, to discuss their websites - what is right and what is wrong, what is working and what is not. After the pleasantries I ask one question "Do I have Permission To Be 100% Honest With You?" 95% of … [Read more...]

Changing Real Estate Brokers – What Question Every Real Estate Agent Should Ask

Changing real estate brokers

Whether you are new to real estate or a seasoned PRO you are familiar with it. "It" is the inevitable change from one real estate broker to another. In my 10 years in the title industry in Phoenix I have seen countless real estate agents change from broker A to broker B or XYZ Realty to ABC Realty. Change is inevitable - especially in the real estate space. People move around. Boom towns like Phoenix, Austin, Las Vegas, Miami and Los Angeles are a living breathing … [Read more...]

Title Rep Marketing – Old Title Habits Die Hard – Don’t Be “Dolly”

Direct mail marketing

Disgusted. Why you ask? Great question. By now you know that I am a former title rep for a national title insurance company in Phoenix Arizona. For the last 10 years I have helped Real Estate professionals grow their business - most recently - online. Online because as you already know, over 90% of consumers start their home search online.  OK, so back to why I am disgusted.  I remember it like it was yesterday [begin dream sequence] I walked into a title company, [one … [Read more...]

Real Estate Agent Marketing – Is It All About You?

real estate billboard

WARNING: THIS IS A RANT. Saturday night. My kids finally fell asleep. So what did I do? Catch up on my "must see TV"? Watch a movie? Go to bed? Obviously not - I'm writing - to, rather FOR you. But before I made this decision I grabbed my iPhone to catch up with my friends. My Facebook Friends. I have my "friends" separated into lists in Facebook. At this time of night I usually check up on my personal friends, - the friends I grew up with in New York, the ones I went to … [Read more...]

Inbound Deficit Disorder – It’s Effect on Real Estate Marketing – Real Estate Websites

You Don't Have To Suffer In Silence   Is your real estate business spending thousands of dollars and getting little to no return on your investment? Are you constantly chasing the next deal? Do you LOVE direct mail? Your real estate business could be suffering from Inbound Deficit Disorder. As if your business didn't have "enough" problems, there is a new one making it's rounds across the real estate industry. While certainly dangerous, this disorder won't kill you - … [Read more...]

Real Estate Marketing

Remember the old adage "Give the man a fish or teach the man how to fish"?  Well, every real estate professional wants fish.  In this case, "fish" are leads.  I am a business development manager for a national title insurance company in Phoenix Arizona.  I teach real estate professionals-real estate agents and loan officers/lenders-how to fish. In an environment where every real estate professional wants more business or "fish" to stay on topic, many of them are using real … [Read more...]