In my capacity as the Director of Sales Technology for Grand Canyon Title Agency in Phoenix [boy that's a mouth full], my job, my responsibility is to help Phoenix real estate agents grow their business. There are many ways to do this but the tools I use involve the use of technology. I don't normally do: direct mail, print real estate ads, print real estate books, magnets, Phoenix Suns, Coyotes, AZ Diamondbacks, ASU, NAU, Cardinals sports schedules, branded coffee mugs, … [Read more...]
If you are a real estate agent in the Phoenix Metro area you have been contacted by one of "US". "US" is the marketing rep or the sales rep from your local title company, collectively called "title reps". We call you, email you, send direct mail correspondence, pop bye unannounced, speak at your sales meetings, feed you, take you to basketball, football and other events for one reason: we wan't you to use our title company. While you may know us as title reps, there are … [Read more...]
Over the 10 years I was a title rep I met with a lot of real estate agents - a lot. If during our meeting they asked me what I thought about their marketing I would ask "do you want the truth?" Now that I am out of the title industry, I meet with real estate agents as a marketing guy, to discuss their websites - what is right and what is wrong, what is working and what is not. After the pleasantries I ask one question "Do I have Permission To Be 100% Honest With You?" 95% of … [Read more...]
To fully comprehend what I am saying in this post you will need to be BIG enough to put your feelings aside for the verdict, Caylee and Casey Anthony. If you can't do that, ..... please move on to another post. The Casey Anthony murder trial ended today and there is already a lesson for real estate agents to learn. Hello, my name is Stephen Garner, I am a former title rep for a national title insurance company in Phoenix Arizona and co - founder of PRO-Found … [Read more...]
It started with an innocent question. Hello, my name is Stephen Garner. I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals - real estate agents and loan officers - grow their business. I left the title biz in March 2011 to co found PRO-Found Marketing. As I said, it started with an innocent question - on Trulia. A Canadian investor asked a question: "Canadian investor looking to buy … [Read more...]
Thursday. Not just any day. I am sitting here in Scottsdale, Arizona at Lawyers Title Insurance Company with 8 of the most forward thinking REALTORS in the Phoenix Market. My name is Stephen Garner, I co-founded PRO-Found Marketing. I spent 10 years in the title industry, now I help professionals get "found" online. The REALTORS are here to learn about the merits of Inbound Marketing and how it will effect their business now and in the future. Inbound … [Read more...]
I received another one. Another stupid postcard from some real estate agent I don't know, have never heard of and would never work with. I chuckle and cringe when I receive these kind of things in the mail, they are funny to me. Hey, at least I took the time to look at it. I bet 99.9% of the other consumers that received her postcard didn't even do that. Well, at least she had help in paying for it - from her title company and her loan officer. I have spent 10 years in the … [Read more...]
Remember the old adage "Give the man a fish or teach the man how to fish"? Well, every real estate professional wants fish. In this case, "fish" are leads. I am a business development manager for a national title insurance company in Phoenix Arizona. I teach real estate professionals-real estate agents and loan officers/lenders-how to fish. In an environment where every real estate professional wants more business or "fish" to stay on topic, many of them are using real … [Read more...]
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