It started with an innocent question. Hello, my name is Stephen Garner. I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals - real estate agents and loan officers - grow their business. I left the title biz in March 2011 to co found PRO-Found Marketing. As I said, it started with an innocent question - on Trulia. A Canadian investor asked a question: "Canadian investor looking to buy … [Read more...]
REALTORS: Relax, There Is Light At The End Of The Tunnel
May 25, 2011 by Leave a Comment
I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals grow their business. In the year before I left the title industry I saw quite a bit of frustration. Frustration from many of the real estate agents here in the Phoenix Area. Over technology. Things have changed. A - lot. Back in 2005 and 2006 [when I was still a title rep] I remember most agents asking me for tools like buyers and sellers … [Read more...]
Real Estate Agent Websites: Why Some Succeed and Some Fail – Miserably
April 23, 2011 by 4 Comments
Why do some real estate agent websites succeed and some fail - miserably? This is something I have thought long and hard about. 2012 marks my 11th year in the title industry. As a title rep, It was my job to help real estate professionals - real estate agents and loan officers grow their business. Years ago my initial consultation with a real estate agent would focus on postcards, flyers, labels, call capture, data lists, geographic farms, databases and of course … [Read more...]
Real Estate Marketing Ideas: Is your real estate marketing dumb?
April 22, 2011 by Leave a Comment
I received another one. Another stupid postcard from some real estate agent I don't know, have never heard of and would never work with. I chuckle and cringe when I receive these kind of things in the mail, they are funny to me. Hey, at least I took the time to look at it. I bet 99.9% of the other consumers that received her postcard didn't even do that. Well, at least she had help in paying for it - from her title company and her loan officer. I have spent 10 years in the … [Read more...]
Marketing To The Internet HUB
January 24, 2011 by 3 Comments
Do you have a HUB? Do you know how to market to it? No this isn't some new real estate designation you just gotta have, a HUB is a common destination for people to come together. I grew up in Syracuse New York, I spent the better part of my life there, leaving when I was 22. When I was in high school the place to see and be be seen was at my boy Sammy's house. Sammy always had the best parties, it didn't matter if you were a freshman or a senior, if you were at Sammy's … [Read more...]
