Imagine. You're at work. Or at home. Maybe watching TV or on the phone. When it happens. You open up a letter that looks "official". It's a demand letter. From an attorney. And he wants $10,000. TEN THOUSAND DOLLARS? FOR WHUT!? You scream sarcastically out loud. Copyright Infringement. The letter reads: John Doe 1212 E Oh SNAP! Lane Phoenix, Arizona Dear Mr. Doe: This law firm represents [BIG Daddy]. If you are represented by legal counsel, please … [Read more...]
Are you a real estate agent, REALTOR® or Loan Officer that want's to get found online? Want consumers (your ideal client) calling YOU to inquire about homes for sale, the value of their homes in TODAY'S market, loan programs or interest rates? If you answered "YES", then you better learn the concept of CONTENT MARKETING. Content Marketing is a marketing technique that involves creating and sharing content in order to get customers i.e. MORE BUSINESS. Now, not all … [Read more...]
Real Estate Blogs have grown in popularity over the years for many reasons, sure it gives you a voice and a place to connect with and engage consumers and yes it helps you build a brand but the main reason to have a real estate blog is to generate - leads. After all, if all of the aforementioned stuff takes place but it doesn't produce any leads then it is just a time suck right? There are many ways to grow your real estate business today. The old school ways still work: … [Read more...]
Remember the old days of real estate marketing? Ya know, the days when you didn't have to know or even understand technology to grow your real estate business? I do. This is my 11th year in the title industry here in Phoenix. I remember the days of real estate agents calling me and asking for flyers, postcards, labels or even a monthly contribution to their yellow pages ad - yes, I have been around for that long. Real estate agents used these methods of marketing to be "top … [Read more...]
If you clicked on the title "How To Put On A Band Aid" you must have been to MyTitleGuy.com before, you might even know that I am extremely sarcastic and rather bold. By "bold" I mean, I call it like I see it. Maybe that is why you clicked on such a boring, mundane, title "How To Put On A Band Aid". Who doesn't know how to put on a band aid? To take it one step further - who is scouring the Internet - Google and or YouTube to learn how to put on a band aid? No One That's … [Read more...]
In my last post we discussed 8 Ways Not To Get Found Online. They included: not having a real estate website, the wrong real estate website, not updating your real estate website, no content, broad keywords and duplicate content. In this post I would like to discuss HOW TO remedy them. 8 Ways To Get Found Online - Organically 1} Get a website. Not just any website but WordPress {self hosted}. Just like all content is not created the same, neither are real estate websites. … [Read more...]
If you were looking for information about a product or service, where would you go and what would you do? I know this seems really broad but there is a method to my madness. I ask because I think real estate agents make real estate marketing harder than it needs to be. Most real estate marketing plans fail Here's what I mean To many real estate agents the real estate business is hard. Agents from across the valley come and meet with me and tell me about their expensive … [Read more...]
Content. Content is everywhere. Content is on the TV you watch, the radio you listen to on your way to or from the office, on your iPod etc. Content is what you are reading right now. The Internet is powered by content. Your real estate business is powered by real estate content. One of the questions I get a lot from my clients and those Phoenix REALTORS® that attend my real estate marketing classes is What Is Real Estate Content and How Do I Create It? Real estate … [Read more...]
I love WordPress. WordPress has changed my title business in more ways than I can count. Let's see, uh - I get found online now, I have real estate agents around the country, title companies around the country, home buyers an sellers from around the country contact me. WordPress allows me to create real estate content easily and efficiently, without having to call someone who calls someone to make a change [for a fee]. I can easily create engaging real estate content, … [Read more...]
Have you ever seen a reality TV show where someone was embarrassed? You know, where someone says or does something so out of right field, something so rude, so crazy that you feel awkward - for them? Me too. It happens all the time. It happens when we imagine what it would be like if something was said or done to us. When we can put ourselves into someone else's shoes, someone else's mind, we can better understand them. One of the things I know is that we are all … [Read more...]
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