Does any of this sound familiar? Being a REALTOR or real estate agent is not an easy job. It takes commitment, passion, knowledge - a license and lets not forget about time and money. When you decided to get into this business you made a promise to your self - you were going to succeed - whatever it took. I mean, you didn't say "I will try" right? No, you said I am going to do this. You get your real estate license, picked a real estate broker and you reported for … [Read more...]
I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals grow their business. In the year before I left the title industry I saw quite a bit of frustration. Frustration from many of the real estate agents here in the Phoenix Area. Over technology. Things have changed. A - lot. Back in 2005 and 2006 [when I was still a title rep] I remember most agents asking me for tools like buyers and sellers … [Read more...]
Thursday. Not just any day. I am sitting here in Scottsdale, Arizona at Lawyers Title Insurance Company with 8 of the most forward thinking REALTORS in the Phoenix Market. My name is Stephen Garner, I co-founded PRO-Found Marketing. I spent 10 years in the title industry, now I help professionals get "found" online. The REALTORS are here to learn about the merits of Inbound Marketing and how it will effect their business now and in the future. Inbound … [Read more...]
"Warning: This is a generalization.... Thanks Cara". :-) Real estate agents are like elephants. No they are not big or ugly or smell. Agents are like elephants because they - like elephants - have great memories - they never forget - they hold grudges against their abusers. My mom says by 7 year old daughter has a memory like an elephant. She never forgets. Really. We go places that I have long since forgotten about that she remembers - immediately. "Dad, … [Read more...]
Why do some real estate agent websites succeed and some fail - miserably? This is something I have thought long and hard about. 2012 marks my 11th year in the title industry. As a title rep, It was my job to help real estate professionals - real estate agents and loan officers grow their business. Years ago my initial consultation with a real estate agent would focus on postcards, flyers, labels, call capture, data lists, geographic farms, databases and of course … [Read more...]
Remember the old saying "Ignorance Can Cost You?". There are many sayings I have heard over the years, many passed down from generation to generation, some are completely false but "ignorance can cost you" is tried and true. I am a former business development manager for a national title insurance company, and I will be the first to admit that I am ignorant. Ignorance sounds like a derogatory word but it's not. Ignorance is simply the state of being uninformed. So by … [Read more...]
Given the choice, which would you choose, Good News or Bad News First? I mean, if someone came to you and said "I have good news and bad news for you...which would you like first?" Which would you choose? The Good News Right? I'm a former business development manager fro a national title insurance company and I have some good news for you about your real estate website! The Good News You have one. Congratulations. That is awesome. I remember just 4 short … [Read more...]
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