Everywhere I look I see real estate agents doing it. It makes me want to SCREAM "what are you doing?!!". I see them do it on facebook, on Twitter, Linkedin, Pinterest, even on their own real estate websites. I met with an agent yesterday that I would consider pretty "tech savvy" and even HE DID IT. So I told him what I am about to tell you and If you are anything like him (and I am betting you are) this simple fix will result in more traffic, more leads, more closings and … [Read more...]
Today over 90% of consumers start their home search online. 80% of them, will choose the first agent they find. This is why you, as a real estate agent have a website, hopefully WordPress, why you advertise on websites like Zillow, Trulia, REALTOR dot com, Craigslist etc and why you are creating videos. You want to get found online. Getting found online is synonymous with one word - Google. Over 67% of consumers turn to Google when they have a need. Google has replaced the … [Read more...]
It's November 2012. If you are a real estate agent in Phoenix you are likely already getting the calls, blast emails, postcards, flyers and other solicitations. They are from your real estate broker, competing real estate brokers, team leader, title companies, mortgage companies or other vendors. What do they want? To help you with your real estate business plan and 2013 real estate business goals. They know. They know the holidays is a great time for some real estate … [Read more...]
The future. That thing around the corner we all know is there that most of us cannot predict. Those that can imagine the future can get rich, those that fail to imagine it can be left behind. It's Netflix or Red Box on one end and Blockbuster or Tower Records on the other. Technology has changed the way we do almost everything. The way we learn, communicate, connect, even love. If you have visited this blog before you know I am the Director of Sales Technology for Grand … [Read more...]
I was reading an article the other day, titled "Marketing Is Dead". It wasn't emailed to me, it wasn't in a newsletter, door hanger, postcard or flyer in fact - it wasn't even in print. I found it - on Twitter. At first when I saw the title I chuckled to myself and thought "OK, what idiot said that!? Of COURSE marketing is not dead!" . After all, I am in marketing - and if you are in real estate sales - you are as well. I started reading the article just waiting to poke … [Read more...]
Look here and look there, it seems like everyone is an SEO or Search Engine Optimization expert. They tell real estate agents like you to do this or do that. Post this or post that. All to get noticed by the pretty lady. The pretty lady in this case is Google and she has the power to make or break your real estate business. Since there are so many experts out there telling you what you should do, I thought we should discuss 8 ways NOT to get found online. 8 Ways NOT To Get … [Read more...]
Adapt or DIE. If you have taken high school science you have heard this famous quote referring to Charles Darwin's Theory Of Evolution. Charles Darwin of course was a scientist who argued for the theory of evolution through natural selection. To make a long story, short, Darwin believed it was through natural selection that when members of a population die off, they are replaced by parents that were better adapted to survive and reproduce in the environment in which … [Read more...]
Remember the old saying "there are riches in niches"? It's true. Why try to be all things to everyone right? In online real estate marketing a niche is not only a necessity, trying to be all things to everyone is the kiss of death. let me explain Niche Real Estate Marketing - The Old Days Before the internet [in the real estate space] a niche in real estate marketing meant a REALTOR that specializes in condos or town homes, luxury scottsdale properties, 1st time home … [Read more...]
I read an interesting article today. It was a list of the housing markets getting the most web traffic from REALTOR dot Com. Let me rephrase that, it was a list of housing markets getting the most buyer inquiries. I say "buyer inquiries" because this is typically what consumers are doing for when searching the internet where real estate is concerned. Phoenix was # 4 on the list of the Top 10 Housing Markets Getting The Most Web Traffic behind Chicago, Detroit and Los … [Read more...]
Yesterday The Wall Street Journal, ABC, CBS and other major media outlets reported what was unbelievable for some - "Kodak May File For Bankruptcy". This news was shocking to some, not to me. Here is what I believe REALTORS {and all businesses really} can learn from Eastman Kodak. Founded in 1880 by George Eastman, Kodak dominated the photographic film industry. Kodak's strategy of selling inexpensive cameras and making large margins from film, chemicals and paper allowed … [Read more...]
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