If you are a real estate agent in the Phoenix Metro area you have been contacted by one of "US". "US" is the marketing rep or the sales rep from your local title company, collectively called "title reps". We call you, email you, send direct mail correspondence, pop bye unannounced, speak at your sales meetings, feed you, take you to basketball, football and other events for one reason: we wan't you to use our title company. While you may know us as title reps, there are … [Read more...]
There is a storm a-brewin'. No, that is not a typo, it's the closest a guy from New York can get to a western accent. A-brewin'. I started in the title industry back in 2000. Things were different then and boy have things changed. If you are a title rep, ask your sales manager what the good old days were like - and yes, they were the good old days. Here in Phoenix, I bet there were not more that 40 title companies back in 2000, fast forward to 2006 - there were over 100, fast … [Read more...]
Every real estate agent, every sales person, every company needs it. Marketing. According to the Business Dictionary Marketing is: The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) … [Read more...]
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