The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Arizona Banks Shifting Away From Foreclosure Towards Short Sale: Problem For Some

Arizona Banks Shift From Foreclosure To Short Sale

If you are a real estate professional in the Phoenix Metro area you may have noticed today's [11/5/11] front page story in the Arizona Republic. Traditionally front page stories related to real estate are bad news - the media loves bad news - surprisingly this news was good. The headline: Banks In Arizona Shift To Short Sales. Like all news related to a market, it is good for some and bad - for others. First the good. If you have clients swirling around the bowl of the … [Read more...]

Waking Up On Mars: The Shift In Real Estate Marketing

inbound-vs-outbound-marketing infographic

Have you ever been to Mars? Well you could be in luck, rather out of luck depending on how you view a trip to Mars. Since the dawn of the ages man has been amazed by new frontiers. We are explorers, always wondering what is on the other side of the ocean, the horizon, the world. Let me try and show you what is on the other side of your real estate business for those that do not adopt some form of inbound marketing strategies in their real estate business. Many real … [Read more...]

VANILLA – A Love Story. Kind of.

Dont Be Vanilla

It happened again. I am questioning the value of some people. Some companies. Excuse me. Let me back up. My name is Stephen Garner, I am a former title rep for a national title insurance company in Phoenix Arizona.  I spent 10 years helping real estate agents and loan officers grow their business before leaving to co found PRO-Found.. Notice I said "Former". It's the FORMER that allows me to say what I want to say without fear of repercussion by The Man. The Man is in this … [Read more...]

Let’s Break Together!

"Man, I like you". Yes, that is a quote from Shrek. Remember? Donkey turns to Shrek and says "man I like you". Well, I like you and I want your real estate business to succeed. I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals grow their business. I spend a lot of my time as a "former" title rep, talking to real estate agents about marketing. About technology. About Consumer Behavior and … [Read more...]

“It’s A Conspiracy And It’s Not Fair” said the Real Estate Agent

Inbound Marketing for Real Estate

There is a conspiracy going on and it ain't right. Recently I spoke with a real estate agent of the "older persuasion". He came to one of my Inbound Marketing classes. Nice Guy. Great Guy actually. He sat there, fully engaged, eyes locked on me and asked Lot's of questions. I am a former title rep for a national title insurance company in Phoenix Arizona, I spent 10 years helping real estate professionals [real estate agents and loan officers] grow their business. Now I am a … [Read more...]

Real Estate Content – Real Estate Websites

Somewhere on the east coast..... There is a man. He is retired. He lives in upstate New York, or Pennsylvania, or Massachusetts - he lives where it's cold. Not just cold, bone cold - and windy. He is shoveling snow from his driveway and sidewalk - AGAIN. Heavy, wet, dirty, slushy snow. As he shovels he moans about his taxes. They keep going up. His taxes go up, yet services go down. Just then, a car drives by and splashes cold, wet, dirty slush on him. "Dammit!" He … [Read more...]

What Percentage Of Homebuyers Start Home Search Online

Home Buyer Statistics

What percentage of consumers start their home search online is a question I get all the time. Whether I am talking with an individual real estate agent or speaking in front of a group, it usually comes up.  I am a former  title rep for a national title insurance company in Phoenix Arizona. Beginning in 2000  I spent 10 years helping real estate professionals grow their business. I left the title side to co - found PRO-Found Marketing in 2011. Back in the day, real estate … [Read more...]

Google To Content Farms: na na na na poo poo

photo credit: bpende Today is a good day. Remember when you were in high school, there was always that one guy that thought he was "all that and a bag of chips"? You know, the guy that cut corners wherever and whenever possible,-didn't study, didn't do his own homework and tried to copy off of your test paper?  This is the guy that threw off the curve, {if your teacher did in fact grade on a curve} and ruined your grade. Well the Internet has a guy like this too, only … [Read more...]

Be Careful-Facebook’s ‘Like’ Button Now Shares More

The net was all a buzz the last few days over the Lones_v_Rothamel trademark infringement lawsuit. Lawsuit's are by no means rare in our litigious society, what was rare though was the specifics surrounding this particular case.   I won't go into the specifics of this suit other than to tell you that it pertains to a real estate marketing company in Washington State and a real estate blogger in Virginia.  I am a former business development manager for a national title … [Read more...]