"You shouldn't feel bad for switching your business to Grand Canyon Title". That is what I am telling real estate agents here in Phoenix. I have to admit - I am blown away with the perceived separation anxiety some real estate agents face with moving from one title company to another, one escrow officer to another. It's kind of funny. "I know I need this but my escrow officer was in my wedding! - I feel bad for leaving" The other day I was talking with an agent that came … [Read more...]
I was reading an article the other day, titled "Marketing Is Dead". It wasn't emailed to me, it wasn't in a newsletter, door hanger, postcard or flyer in fact - it wasn't even in print. I found it - on Twitter. At first when I saw the title I chuckled to myself and thought "OK, what idiot said that!? Of COURSE marketing is not dead!" . After all, I am in marketing - and if you are in real estate sales - you are as well. I started reading the article just waiting to poke … [Read more...]
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