Did you hear that cheer? That was real estate agents across the country going craaaaaaaaazy over the United States Postal Service's EDDM program. What's EDDM?  Great question. EDDM stands for Every Door Direct Mail. EDDM is a great program for reaching a large percentage of people for a small percentage of the "normal" cost of using direct mail marketing. Life Before EDDM Before EDDM the option to use direct mail in your real estate business was an expensive one. The … [Read more...]