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How To Recruit and Retain Real Estate Agents

important factors when choosing an agent

A shift has occurred in the real estate space. Not the real estate market necessarily, the real estate industry is what I am talking about. The real estate industry, once all about the real estate company, ABC, XYZ  is now all about the real estate agent; John Smith, Lisa Jones, Roger Smith. This shift, while good for some -  real estate agents, is bad for others - real estate companies. I remember when it was all about the real estate company, the "brand" if you will. Ask … [Read more...]

Marketing To Home Sellers

Video thumbnail for youtube video Marketing To Home Sellers - My Title Guy

Marketing To Home Sellers is the old saying "List To Last". That is what they say. "They" is the establishment of the real estate industry. Sale trainers, brokers, team leaders, guru's etc. They will tell you "if you want to Last in Real Estate Sales You Need To List" - Homes. Home Sellers Marketing Real Estate Marketing has changed. The days of slamming a neighborhood or geographic area with your corny, worthless - no value flyers and postcards are over. At least they … [Read more...]

.Co (dot Co) Hype or the best thing since sliced bread?

Millions of us watched the Superbowl yesterday, most tuned in to watch the big game but many tuned in to watch the commercials. At upwards of 3 million dollars for a 30 second ad, the Superbowl is where some brands are made. The fact that some companies are willing to shell out that kind of dough makes me obligated to at least watch doesn't it? I am a business development manager for a national title insurance company in Phoenix Arizona, I help real estate … [Read more...]

Do You Know What Percentage Of Buyers Start Their Home Search On The Internet?

87%. 87% of buyers start their home search on the Internet. 80%. 80% of buyers will choose the first agent they come across to work with Want to increase your business? Be the first agent that a buyer comes across.  That's where we can help.  I say "we" because I am not an individual, I have a network of people that will help you. I'm a marketing representative for Old Republic Title Agency here is the Phoenix Metro Area.  I can help you build your … [Read more...]

Arizona Realtors, Is Your Marketing Rep A Business Partner Or An Order Taker?

Arizona REALTOR's:  If I can promise you the same level of service as you currently receive (or better) and I can help you increase your business, Can we do business? I know it sounds like a silly question but its a serious one. I want to help you increase your business. I am a marketing representative for a local title company.  Normally I would start a conversation with you by saying "my escrow officers provide fantastic service".  Normally.  Because of the downturn in … [Read more...]

Evo Terra to teach Facebook 101 class at Arizona School of Real Estate

If you have been wondering how to integrate Facebook into your business, this is the class for you.  This class will be taught by one of Arizona's finest Social Media Experts.  Evo Terra has been hired by NAR for national speaking engagements to discuss some of his accomplishments and expertise in the new world of Social Media marketing.  If you do not use, do not want to use, do not understand what is, or want to use Social Media, you do not want to miss this class.  This is … [Read more...]

Realtors and Mobile Marketing

Are you ready for mobile marketing?  Did you know that mobile marketing is expected to direct more traffic than the "traditional Internet" does today?  Mobile marketing is a huge deal for your real estate business.  You would be best served to understand it. Most Realtors and loan officers judge their website or blog by the way it looks and its functionality. Sure, looks is important but its not all "that and a bag of chips".  What does your website or blog look like?  Is … [Read more...]

Realtors: What You Don’t Know Can Hurt You

What You Don't Know CAN Hurt You. It's Sunday morning, I'm enjoying my first cup of coffee with my 1 year old son Alejandro, (no he is not drinking coffee). My ritual is pretty much the same every morning. I get woken up by Alejandro, then my 6 year old gets up and asks me to turn on the computer so she can go to Playhouse Disney or Nick Jr and I make my coffee while listening to the local news. It's the local news that prompted this early morning post.  Seems like every … [Read more...]

Arizona REALTORS: Is Your Marketing Ahead Of The Market?

I took a drive up to Scottsdale from the southeast valley today to hear Max Pigman of discuss capturing and converting buyers, social media and getting ready for profit in 2010.  Just when I thought I knew it all, someone like Max comes along and puts what I was thinking into hard numbers.  That what he did for me, and that what I will attempt to do for you. Now, this information is for my clients, if you are not one of them, kindly close this page and go about … [Read more...]

Recon in Real Estate

I am a title rep in the Phoenix Metro area. My job in a nutshell is to convince you, the Realtor to use my title company over one of the other 50+ in my market. Before I contact you I do a little recon. I get my Camouflage, binoculars, some eye black, black steel-toe boots and my ghillie suit. Then I sneak ever so quietly into your market to see what you are all about. Ok, I really don't do this. I go to Google. And you know does everyone else. Going to Google … [Read more...]