If you are a real estate professional, REALTOR®, Loan Officer etc and you have been to our real estate marketing classes or met with our tech team, you know how important video is in your real estate business. Consumers prefer video. You prefer video. Video is not the future, it is the here and now. Real estate video has many benefits: Real estate video can help a real estate buyer mentally move in to a property, real estate video can help you get found online, real estate … [Read more...]
You will be using video in your real estate business or you will be irrelevant. Yep, I said it. I've said it over and over again. You will be using video in your real estate business NOT because it's SEXY or COOL but because the CONSUMER is DEMANDING It. Video says so much more than text or images ever could. Among other things, video is emotional, FAST, Purple Cow and video gets FOUND online. Over 50% of my leads come from my real estate videos. There are many benefits of … [Read more...]
Social media has changed the way we communicate, the way we connect, how we share information; it's changed politics and brought foreign regimes and governments to their knees. Social media tools like facebook, Twitter, Linkedin, Pinterest and YouTube can be fantastic tools to grow your real estate business as well IF you know how to use them. When I say "HOW TO USE THEM" I am not talking about setting up a profile or commenting on X number of profiles or even who you … [Read more...]
So, you made your video or we at Grand Canyon Title made it for you, regardless I am sure it's awesome. You uploaded it to YouTube and then you embedded it into your WordPress real estate website to get found online. You even shared it through social media channels - your Facebook fan page, Twitter, Pinterest, StumbleUpon etc. Now it is time to get it into ARMLS where thousands of consumers can see it. This is when you realize you can't. At least you can't upload a YouTube … [Read more...]
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In a world where most people in the real estate industry {real estate agents, title reps, loan officers etc} are MARKETERS, I am a STORY TELLER. I tell stories rather than market or SELL, in part, because people HATE TO BE SOLD TO. Rather than chase a real estate agent around to tell them how "great" I am, I help them discover it through my stories. One of the ways I create better stories is with something called Google Alerts. I'm from Upstate New York but I went to … [Read more...]
Email, is here to stay. Remember those rumors about Facebook's new email {MyTitleGuy@Facebook.com} killing established providers like Gmail and Yahoo? Yeah - just another thing the "experts" were wrong about. If you have been to our video marketing classes you know the power of YouTube. YouTube is the 2nd largest search engine in the world, is owned by Google {the largest search engine in the world} and has 55% marketshare over all other video hosting platforms combined. You … [Read more...]
You have shot your real estate video. Pulled it into your editing software (iMovie, Final Cut, SONY Vegas, Windows Live Movie Maker, Camtasia, Screenflow etc) and worked your magic. This baby looks good. Titles and transitions, visual calls to action, name and contact info spelled out etc. Now what? Now it's time to upload your video to your YouTube channel so you can share it with the world. In the short video below Ben Ashley, Director of Digital Strategy for Grand … [Read more...]
So, you have made a video or I made it for you, what's next? If you have been to our real estate marketing classes your workflow may look like this... Create Video --> Edit Video --> Upload Video To YouTube --> Optimize Video --> Annotate Video -->. Then what? Upload to your WordPress real estate website right?! If you have been to our HUB Marketing class you know that your WordPress real estate website is your HUB, your place on the Internet. Your HUB is a place where … [Read more...]
Are you ready? If you are reading this post, it was either sent to you by me or another Grand Canyon Title representative. Which ever it is - you will be using video in your real estate business. You will be using video in your real estate business not because it is cool or sexy, no - you will be using video in your real estate business because the CONSUMER is demanding it. Nothing, no form of media can convey information like video. Not radio. Not pictures. Not text. … [Read more...]
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