Today over 90% of consumers start their home search online. 80% of them, will choose the first agent they find. This is why you, as a real estate agent have a website, hopefully WordPress, why you advertise on websites like Zillow, Trulia, REALTOR dot com, Craigslist etc and why you are creating videos. You want to get found online. Getting found online is synonymous with one word - Google. Over 67% of consumers turn to Google when they have a need. Google has replaced the … [Read more...]
In a world where most people in the real estate industry {real estate agents, title reps, loan officers etc} are MARKETERS, I am a STORY TELLER. I tell stories rather than market or SELL, in part, because people HATE TO BE SOLD TO. Rather than chase a real estate agent around to tell them how "great" I am, I help them discover it through my stories. One of the ways I create better stories is with something called Google Alerts. I'm from Upstate New York but I went to … [Read more...]
Today is a great day for forward thinking real estate professionals that have embraced the Internet. I am a former title rep for a national title insurance company in Phoenix Arizona, I spent 10 years helping real estate agents and loan officers increase their business. Back in the days, agents could increase their business with direct mail and print real estate books now, not so much anymore as consumer behavior has and continues to shift - online Today Google rolled out … [Read more...]
I remember when postcards and flyers - worked! I remember when they were the preferred method of marketing in the real estate space. Not anymore. Consumers have shifted their behavior - online. Today, over 90% of consumers start their home search on the Internet. This "shift" in behavior has caused a land rush - on the Internet. Real estate agents accustomed to fighting for market share with direct mail are now fighting for a different kind of real estate - One of the top TEN … [Read more...]
photo credit: bpende Today is a good day. Remember when you were in high school, there was always that one guy that thought he was "all that and a bag of chips"? You know, the guy that cut corners wherever and whenever possible,-didn't study, didn't do his own homework and tried to copy off of your test paper? This is the guy that threw off the curve, {if your teacher did in fact grade on a curve} and ruined your grade. Well the Internet has a guy like this too, only … [Read more...]
I've got good news and bad news for Arizona Real Estate Professionals. Today, the search engine giant Google rolls out Google preview. What's Google Preview? Great Question! Remember the old days (yesterday) when consumers would search for, oh let's say......short sale listings in Gilbert Arizona. Well, after search returned pages and pages of results, the consumer would then click on the link that they thought best represented what they were looking for, usually from … [Read more...]
What are the saying about you online? Who is they? I am a business development manager for a national title insurance company in Phoenix Arizona, I help real estate professionals "get found" online. Over 90% of consumers go to the Internet first when looking for a home. What about you? Where do you go when you are looking for a product or service? I don't know about you but I don't remember when I used a phone book for its intended purpose. These days, you, me, everyone … [Read more...]
If you have a website or a Blog you know how important it is to be on the 1st page of Google. Statistics tell us that 75% of the clicks in Google will go to the 1st, 2nd or 3rd result, after that, the numbers drop substantially. Think about it, how often do you click on a link that is not in one of these positions? After waiting so long and working so hard on your internet strategy, as a Realtor or Loan Officer nothing is really more rewarding than being on the first page of … [Read more...]
Did you catch what happened in December with our dear friend Google? Google introduced their new “latest search results”. A few months ago I sent you a blog post called Soooo you dont use Twitter? Awesome! Atleast for your competion where I outlined some of the fantastic features about Twitter. It was announced shortly before I wrote the post that search engines such as Google and Bing were going to start indexing Tweets making them searchable. Taking a que from Twitter … [Read more...]
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