"I told ya so". Normally when you hear someone say this little gem it's in reference to something someone WARNED you about. You chose not to listen and now look - you are screwed. We say this to our kids all the time. "Don't climb up on the couch, you could fall off and crack your head!" Boom. Crash. Crying kid. What follows? Yep - "I told ya so!" We just can't help ourselves. When we see someone doing something that is bad for them or their business and they choose not to … [Read more...]
Saturday night, I'm minding my own business watching cartoons. Yes, I am a 38 year old married father of 2 that watches cartoons. I have grown to love cartoons because my kids are always watching them. It was my 3rd episode of "Sid The Science Kid" when I got it. "It" was a notice from Facebook. Facebook Love vs Hate I have grown to have a love hate relationship with facebook. Don't get me wrong - we go way back - we have lots of happy memories but lately, my old friend has … [Read more...]
So you have a Facebook fan page, great! What's your Facebook Real Estate Marketing Strategy? "If you build it - he will come"? While this may have been true in "Field Of Dreams" it is not necessarily a reality when it comes to your Facebook fan page. So, if consumers are not going to automatically become a "fan" of you or your real estate business you will need some kind of Facebook real estate marketing strategy to not only get them there, but to get them to become a fan. … [Read more...]
A facebook fan page AKA Business Page is a great resource for my business. I am a business development manager for a national title insurance company in Phoenix Arizona. I help real estate professionals-real estate agents and loan officers-get found online, where over 90% of consumers start their home search. I use my fan page as a hub for engagement with my clients and potential clients. I post all kinds of suggestions to help them grow their business, save time and/or … [Read more...]
Social media. It's E-V-E-R-Y-W-H-E-R-E! You cant even watch the local news or dare I say-CNN-without being prompted to "connect with us on Facebook or Twitter!". I have good news and bad news. The Good News: If you like social media, you are going to see more of it in 2011 than any past years. Large corporations are getting on board, finally realizing the importance of connecting, rather engaging with the consumer. The bad news, with everyone jumping into social media, … [Read more...]
Facebook! Who doesn't love Facebook? I know I do. I am a business development manager for a national title insurance company in Phoenix Arizona. I help real estate professionals "gt found" on the Internet, where 99.999999% of there clients are. It doesn't matter what kind of business you are in, Real Estate, Cars, Restaurants etc.. Facebook is simply a must have tool. Facebook is great for so many reasons but lets look at the business side. Facebook is a great place to … [Read more...]
Got Roost? Back in March 2010 Roost, a real estate technology company out of San Francisco, launched their facebook application for real estate agents and brokers. The roost application will create a “Real Estate” tab on your Facebook profile or fanpage that shows active local (city specific) real estate listings, Altos Research market statistics, school information and more. I am a marketing representative for a national title insurance company in Phoenix Arizona, I help … [Read more...]
Nope, you are not dreaming, I said FREE! As a real estate professional you have a facebook page, you may even have a facebook fanpage or business page as it has come to be known but let me ask you this: Is it a custom facebook business page? For many real estate professionals, the cost of a custom facebook fanpage has been prohibitive. I am a marketing representative for a national title insurance company in Phoenix, Arizona, I help real estate professionals get found on the … [Read more...]
Recently I attended a class about Facebook in Mesa, Arizona by a local social media company. I had heard of them from other Real Estate agents and have seen some of their activity on Facebook so I wanted to see what they and their products are all about. In this economy it is very hard to fill a room with Realtors but I have to admit that I am surprised to see this room filled to capacity, in fact its standing room only. Now let me be 100% honest. This class was sponsored … [Read more...]
With all the "experts" in social media, it's really easy to take what an "expert " says to the bank. But be careful. Just because your best friends, sisters-cousin says that so and so is an expert in social media doesn't make it so. 3 weeks ago I went to a seminar here in Mesa, AZ by the latest "flavor of the month-social media experts" that said in a room of over 100 people, (80 of which being small business owners) ......."you don't need a website anymore, Facebook is … [Read more...]
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