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Real Estate Agent Marketing | Marketing With The HERD

June 21, 2011 by Leave a Comment

It started with an innocent question. Hello, my name is Stephen Garner. I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals - real estate agents and loan officers - grow their business. I left the title biz in March 2011 to co found PRO-Found Marketing. As I said, it started with an innocent question - on Trulia. A Canadian investor asked a question: "Canadian investor looking to buy … [Read more...]

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What In The World Is A BungoBox?

June 21, 2011 by Leave a Comment
Moving Boxes

Before I was "a former title rep for a national title insurance company in Phoenix Arizona", before I was a title rep, before I was married - I was a jobless college grad with a B.A. in Criminal Justice from UNLV.  After graduation I bought some cardboard boxes, packed up all my "stuff", loaded up my 1997 Mitsubishi Montero Sport and headed East -  to Atlanta, Georgia to apply for a job with the Georgia Bureau of Investigation. Hello, my name is Stephen Garner. I am a … [Read more...]

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Using Video In Real Estate Marketing

June 20, 2011 by Leave a Comment
Social Media Use In Real Estate

Ah, video. Who doesn't love video. Real Estate Agents that's who! Hello, my name is Stephen Garner. I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals - real estate agents and loan officers - grow their business. One of the most effective way to grow your real estate business is using video for real estate, yet so many real estate agents are not using it. One question I get frequently from … [Read more...]

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Future Of Real Estate Marketing: Community Based Marketing

June 15, 2011 by Leave a Comment

As real estate agents try to solve their marketing problems by using direct mail, paying for Internet Leads, going door to door, too few real estate agents are looking at how connecting with their community (or communities) can help position themselves as an area expert and/or trusted advisor. Engagement of a community can be one of the most powerful tools that real estate agents have in an era of real-time, distributed, syndicated, hyper-local and hyper-social media tools … [Read more...]

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What Would You Do To Keep Your Home? Would You Do This?

June 15, 2011 by Leave a Comment
What Would You Do To Save Your Home?

When the going gets tough, the tough get going. This is particular to a lot of things. A lot. But real estate? Sure why not. The economy has knocked even the most careful homeowner for a loop. Those that did everything right - didn't use their home as an ATM - were still negatively effected. But you can't crush the American spirit - to find a way. Hello, my name is Stephen Garner. I am a former title rep for a national title insurance company in Phoenix Arizona. We hear … [Read more...]

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WordPress For Real Estate

June 14, 2011 by Leave a Comment
WordPress for real estate

That's it! You have had it. You're a real estate agent and you are sick and tired of hearing, not that you need a website, but that you need a WordPress website for real estate. You have heard the benefits of WordPress real estate websites - ya know, that Google loves WordPress, and that you will OWN it, that there are thousands of plugins and themes, that it's open source and a great CMS, easy to use and integrates seamlessly with social media. You also know you are not … [Read more...]

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Blog – The Art Of The Story

June 13, 2011 by 2 Comments

Monday evening. I'm watching TV and following up on some notes from our writing workshop here in Phoenix. When I say "our" I am referring to Lawyers Title of Arizona and Pro-Found Marketing. My name is Stephen Garner, I am a former title rep for a national title insurance company in Phoenix, Arizona - I spent 10 years helping real estate professionals grow their business before leaving to co found PRO-Found. PRO-Found is a play on words. Take profound and split it into 2 … [Read more...]

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What Is Title Insurance? Why Do I Need It? – Title Insurance Arizona

June 8, 2011 by Leave a Comment
Title Company Arizona

You are buying a home. You may have gotten qualified for a FHA loan, Conventional loan or maybe a VA home loan. Additionally, you have looked far and wide for the perfect home for you and/or your family and you have finally found it. Congratulations! Your real estate agent takes out his or her iPad, notepad, notebook or old school paper contract, turns to you and says "do you have a preference on a title company?" Huh? you say. "What's a title company?" you ask. Your real … [Read more...]

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Changing Real Estate Agents

June 7, 2011 by Leave a Comment
Changing Real Estate Agents

You are excited, the time has come to buy or sell your home. You've waited and waited for this moment to come and now - it's here. You did your research - asked Google, friends, family - looking for a good real estate agent. And you found one. At least you thought you did. Hello, my name is Stephen Garner, I am a former title rep for a national title insurance company in Phoenix Arizona, I spent 10 years working with some of the best real estate agents around. The simple fact … [Read more...]

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Real Estate Content | How To Get “Found” Online

June 4, 2011 by Leave a Comment
Real Estate Blog Content

You've heard it said before, "content is king", but what does that really mean? When it comes to growing your real estate business not many tools are as efficient, as successful as engaging as a website and unique, engaging, keyword rich, valuable content. You know from your own behavior that when you need something - anything - you [most likely] go to the Internet. Not just the Internet, you most likely go to something called a search engine, like Google. Looking for a … [Read more...]

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