Is It Illegal?
OK, so by now you know me. Stephen Garner AKA MyTitleGuy. The bad guy. The guy that is forcing competing title reps to learn more about technologies that real estate agents actually want – WordPress, Video, Social Media and now – real estate aerial video. Hey more power to you. It’s about time. Where ya been?
I started using video in my business back in 2008, recently I started incorporating real estate aerial video into my clients HD Property Tours. Agents LOVE my videos because unlike most other real estate videos that merely “document” what a house looks like, mine tell a story. When it comes to story telling, adding real estate aerial video can go a long way. Notice I said “CAN” not “DOES”. It really all depends on how it’s used.
That’s IF it’s used. Some people believe it’s illegal. So is it illegal? Does the FAA even have jurisdiction over this matter? Is real estate aerial video something you should add to your marketing arsenal? Watch the short video below where all these questions and more (there really is more) are answered.
As you can see there is a right way and a wrong way to use not just video, but real estate aerial video in your real estate business. At the end of the day it comes down to VALUE. Not for you, but for the CONSUMER. If real estate aerial video helps the consumer get smarter, if it helps them gather information about a property or area – then use it. But if it is not part of the story or doesn’t convey value, don’t use it. Trust me, the attention span of the consumer is small – you can’t afford to have even one second of dull space in your video as they will go “back” on their browser and watch another agents video.
I see real estate aerial video becoming a commodity very soon, as I believe everyone and their mother will have a UAV, or Quadcopter (notice I don’t say {cue scary music} DRONE) Because commodities are almost invisible you will need to find a way to have your marketing really POP. As luck would have it – I’ve been doing that since 2008 
