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Real Estate Listing Strategy: How I Got My FIRST Listing!

My 1st Listing

My 1st Listing

I went on my FIRST listing appointment. Now before you think or say “sooooo?” Consider this… I am not a estate agent. I am not a REALTORĀ®. Nope. I am a business development manager for a title company. If this story is new to you, you may want to check out the original post Real Estate Listing Strategy: My First Listing Appointment.

So as the title of this post reveals, I got the listing, actually my client did. And it was everything I thought it would be. In fact, it was more than that. I learned so much. About real estate agents. About sellers. About PERCEPTION. And certainly about REALITY. A-MAZ-ING

To recap, we got here when one of my clients was competing for a luxury listing. He and his assistant came to see me looking for some help, some collateral marketing material; listing presentation, single property website, postcard, flyer etc to show the seller. The listing: over 2 Million Dollars. His competition: 2 of the top REALTORS in the area. His strategy: Bring Me. He got the listing. Coming soon in a future post, {in a video of course} – I can’t wait to tell you the play by play of how we were able to overcome EVERY objection the seller had to beat out agents with their footprint all over the Arcadia area. If you have buyers in the 2M + range bring them by this house. With 6 bedrooms, 7.5 bathrooms, almost 7,000 square feet, 2 guest houses, an office, 8 car capacity on almost an acre in Arcadia this one will be hard to beat.

Thank you to all of you, the title companies (out of state of course), the real estate agents, that emailed, called and hit me through facebook and on Twitter about this story. The cat is out of the bag and judging from the conversations I’ve had, it ain’t going back in. I see this as one more way I can support my clients. One more way I can help them grow their business. And I will continue to do it. If you have a competitive listing, if you want more from your title company than “service”, if you want a competitive advantage, please fill out the form below.

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Business is business, service is an expectation and I'm ready to learn how to use tools like WordPress, Video, Screencast, GetFoundIDX, Social Media to get found online where over 90% of consumers start their home search.
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Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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