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The Main Ingredient Likely Missing From Your Real Estate Social Media Strategy

December 14, 2012 by Leave a Comment

social media real estate

Something is Missing

Social media has changed the way we communicate, the way we connect, how we share information; it’s changed politics and brought foreign regimes and governments to their knees. Social media tools like facebook, Twitter, Linkedin, Pinterest and YouTube can be fantastic tools to grow your real estate business as well IF you know how to use them.

When I say “HOW TO USE THEM” I am not talking about setting up a profile or commenting on X number of profiles or even who you follow, I am talking about how to drive traffic. This is the one of the main benefits of social media tools for real estate.

I made the tutorial below after watching real estate agent after real estate agent use social media in what I perceive to be the the wrong way, as a launching pad to announce their latest and greatest real estate listing or how great of a real estate agent they are or how many contracts or listings they wrote/took this week – pissing off their non real estate friends in the process.

Take a look at the posts from other real estate agents in your newsfeed on facebook, if there is any engagement at all – comments, likes and/or shares – it is likely from other real estate professionals {real estate agents, lenders, title agents, appraisers, inspectors} not consumers. If used correctly, social media tools like Facebook and Twitter, LinkedIn and Pinterest can be fantastic tools to help you grow your real estate business. If used incorrectly social media is a time suck and can actually hurt you and your real estate business.

In the tutorial below you will learn WHY most real estate agents FAIL with social media as well as the key ingredient every real estate social media strategy can’t live without.







In my real estate marketing articles and real estate marketing videos I talk a lot about CONTENT, that thing of value consumers are looking for online. I’m talking about ORIGINAL CONTENT, UNIQUE CONTENT, VALUABLE CONTENT – not an article or video you posted on your facebook or Twitter from Inman, Zillow, Trulia, REALTOR dot com or even the NY Times. Posting links on your social channels to outside real estate websites YOU DON’T OWN {no matter how beneficial the content may be} not only makes THEM STRONGER – they makes YOU WEAKER. By posting or sharing these links you are sending your “friends”, consumers, to outside websites for content that is likely surrounded by advertisements for competing real estate agents, brokers and/or real estate companies. You see, they already know HOW to get YOU to share their content, now you need to learn HOW to create your own. As luck would have it, I know some people who know some people who can help you in that area. You know what to do…

I'm Ready To Switch To You

Business is business, service is an expectation and I'm ready to learn how to use tools like WordPress, Video, Screencast, GetFoundIDX, Social Media to get found online where over 90% of consumers start their home search.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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