I believe there are 2 types of real estate agents. Those that are using video in their real estate business and those that will be. They will be using video not because it is cool or even sexy, they will be using video in their real estate business because the CONSUMER is demanding it. Consumers prefer video. If you have kids or grandkids you know that because you see it in real life. They want to use your iPhones and iPads, laptops and desktops – not necessarily to cruise the Internet but to watch videos. Videos of their favorite TV shows, commercials, videos even tutorials. My 9 year old daughter is using video in her 4th grade classroom. Studies have shown humans retain 58% MORE information when shown HOW to do something. Video is very powerful for the real estate agents that embrace it. I’ve said it before and I mean it: The ones that don’t – run the risk of being irrelevant.
Today, consumers are finding the homes they want to see and buy on the Internet. We go to the Internet for 2 reasons:
- Gather Information
- Solve A Problem
In order to use video in your real estate business at its highest level you will \need a YouTube channel. In order to create a YouTube channel you need a Gmail address. In the short video below I walk you through step by step, how to do just that.
Pretty easy stuff right? Now – imagine me telling you how to create a Gmail account without the use of video. Would have been harder to understand right? You can use video in your real estate business to educate and inform consumers. You can make screencast videos like the one you just watched to help consumers learn. This can and will de-commoditize you and your real estate business. You can help consumers find you online if you know HOW to leverage technologies like Youtube, WordPress, Search Engine Optimization, Pay Per Click, CraigsList, Screencast, Indexable IDX and more. Grand Canyon Title’s technology team can help you grow your real estate business with the use of these technologies. While others tell you WHY you should be using video, why you should be on page 1 of Google – we show you HOW. Want help growing your real estate business? Please fill out the form below.