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Real Estate Photography. Real Estate Videography

Real Estate Photography

The other day I was cruising the internet {big shock right} looking for the culprit. Normally I would have to look high and low to find the guilty party, at least I would in any other industry – but in the real estate industry I can easily find them. The culprit is horrible real estate photos or real estate videos and folks – they are EVERYWHERE.

It amazes me how bad some of the real estate photos and videos really are. Not because they were taken at the wrong exposure {under or over exposed} or at the wrong angle, they were bad {in part} because the real estate agent was too damn lazy to move the garbage can or the pile of trash from in front of the house, or move the cat from the bed or even the sleeping KID! Some of the pictures and real estate videos I found were of walls so stained they looked like they were painted black, when they were clearly white – at one time.

This is one extreme, the other is using the wrong camera. Let me tell you right now – if I was selling my home and you – my agent – showed up to take photos or video with an iPhone or iPad camera that are often not formatted or show no depth of field – you are fired. We have already discussed how many consumers see a real estate agent as a commodity. Many REALTORS® even have the same language – “Search The MLS Like A REALTOR!” If I was selling my home I would want a REALTOR that takes pictures and video that really show off the look and feel of my home. Pictures and video better than I could do on my own. I know consumers want to see photos and video of homes. Good real estate photos and video can help buyers feel like they are actually there. Good photos and video of a home can help a consumer mentally move in.

As part of my value proposition or Unique Selling Proposition to my real estate clients, I help them with WordPress {self hosted}, HD Real Estate Video, Indexable IDX, Content, Real Estate Marketing Classes and more. I have recently added another value to my offering. Real Estate Photography and Videography {to some degree}.

I know that many real estate agents do not have the equipment or time to shoot Real Estate Photography and Videography, some tools are very expensive. They may not have the tools or the time – but I do. I spend my days working with select real estate agents. For luxury properties my real estate clients list I often shoot the video tour of the property. I am now also including 10-25 photos of the property as well. Some will be HDR or High Dynamic Range. Below is a video I shot for a client as well of photos of the property.

Today, leads go to the best marketers, not necessarily the best REALTORS®. My clients get leads. Between the WordPress websites we build, the Indexable IDX for WordPress we created, the ongoing training on content and HUB Marketing, the HD video and now photography, why would a REALTOR® in Phoenix go anywhere else?

In a world where a real estate agent is often a commodity, your real estate marketing can help you differentiate yourself and your business from your competition. If you were a seller, would you prefer a REALTOR® that will take pictures or video with an iPhone or iPad or an agent that uses DSLR technology, wide angle lenses and video? If you are a Phoenix REALTOR® that wants help growing your business, please fill out the form below.

Need Help With My Real Estate Marketing

Whether you are a REALTOR®, Real estate agent or loan officer looking to grow your business, I can help. Please fill out the information below and I'll get back to you asap.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • Chris Avera

    This are very spectacular photos !! I really am fond of taking pictures but don’t have the skills to make them look good like this :(