Consumers Prefer Video
Close your eyes.
Imagine for a moment you are in the market to buy a home in Chandler, Arizona. You have done some research, you know that areas you would like to live in. First choice of course are those homes under $350,000 within 5 miles of the kids school or your job. Like 94% of consumers looking for a home you go to the Internet FIRST.
You do a search
Google returns 1 of 500,000 results for your search term. As you are about to click “back” on your browser and narrow your search you notice it. “It” is something that sticks out like a sore thumb in your search results. In a field of anonymous links there is something that screams “click me”.
It’s a video.
On the 1st page of Google!
You click play. It’s a Phoenix area real estate agent talking about the housing market in Chandler, Arizona. The agent touches on home values, things to do and why his past clients chose Chandler over neighboring cities. The video is very well put together, not an electronic version of a postcard with a real estate agent talking about how many homes they sold last year or the multiple awards he and his team has won. No, this video has some value. Not just value, the agent is educating you, about Chandler, Arizona. It starts with a quick intro and then goes to a screen capture demonstration of the housing market in Chandler.
He is obviously the expert in the area, after all. . .you found him. If you are going to buy a home in Chandler you want it to be with someone familiar with the area and judging from the market statistics this real estate agent is showing you, he certainly is.
You pick up the phone and you call him.
Being Different
The best marketing is all about being different. Seth Godin calls it Purple Cow. Whatever you call it, know this: You can’t do the same old thing your competition does and expect to get noticed. When it comes to real estate marketing, eyeballs go to the best content. Everything else is vanilla and no one goes out of their way for vanilla. Do you?
Video can not only help you convey your value, experience and knowledge, it can also help you educate your ideal client. Video can also help you get found on the Internet. Less than 2% of real estate agents nationally are using video in their real estate business. This presents an opportunity for you to get your unfair share of consumers. If you were in the market for a home, would you prefer to see 25 pictures of it or a short video?
How To Use Video In Real Estate
To help our clients grow their real estate business, Grand Canyon Title announces the “How To Use Video In Real Estate” Series. In the short video below you will learn what is covered in the How To Use Video In Real Estate series as well as how to reserve your spot. Did I mention this is FREE?
This is not one of those WHY TO real estate marketing classes. This series is all about the HOW TO. Things I do in my business day in and day out to grow my business. Today 50% of the leads I get on this website come from my videos. From the conversations I have had with those that have found me online, I have been able to gather an interesting fact: those that watch my videos do so for an average of a month. They watch one video and then another until finally contacting me via email or phone. One of the things I love about video is this: there are real estate agents out there that have already decided they are going to work with me; they just havent contacted me yet.
