Wednesday afternoon. I pull in my subdivision after a long day at Grand Canyon Title helping real estate agents grow their business with technology. Before I pull in the driveway I get the mail, I’m lazy like that – why walk to the mailbox when you can drive right? I grab the mail, get back in the car and drive to mi casa [my house for the Spanish impaired].
Walk in my house, met my 3 dogs, 2 kids and my wife – Aracely. Mail goes on the counter until I find out how everyone’s day was, no rush on the mail – it’s just bills and unwanted solicitations anyway right? Bills and solicitations are the reason I only check my mail 2 times per week. No one sends personal notes anymore so there is no rush to see what my “catch” was.
Hello’s and school stories out of the way I return to the mail. I have a specific way I read my mail, how about you? Here is what I do: I grab all of my mail in my left hand and stand over the garbage can. My left foot is on the pedal to keep the garbage lid open. Then, I start chucking!
“Junk, Junk, Junk, Stupid, Dumb, Junk, Junk, Junk”, well, you get the drift.
I was in between some ridiculously large book from my life insurance provider and the penny saver when I saw it. “It” was a postcard from a local real estate agent. I almost missed it too. It blended right in with the other junk I received for that day. Lucky for me, it was rather easy to spot. I mean, who sends laminated JUMBO postcards with a person on them anymore? REALTORS® that’s who.
This one looked expensive. Jumbo, laminated, lots of color and a picture of a woman with her arms crossed, grinning from ear to ear, leaning on a SOLD sign. We had a good laugh. I couldn’t help but to notice all the “real estate” this agent wasted on her JUMBO postcard with her picture and her SOLD sign and her LOGO. I mean, there was no VALUE for me – the consumer other than a JUST SOLD! No invitation to visit her website, no call to action, no value. This real estate agent spent some money on this postcard and it was a fail. Not just a fail, an EPIC FAIL as my 8 year Gabriella says.
There is a right way and a wrong way to market to consumers. I was looking at the wrong way. Doesn’t this real estate agent know that there are better real estate tools out there? I guess not. In the short video below I show you HOW real estate agent marketing has and continues to change and HOW you can change your real estate marketing to grow your real estate business.
Real estate marketing tools have and continue to change. There are better tools available today than the sports schedules, grocery cart ads, magnets or even JUMBO, GLOSSY postcards. I will SHOW YOU HOW to leverage them to grow your real estate business. Not WHY TO, HOW TO. These are tools that I use day in and day out to get found online by my ideal client. If you are in the Phoenix metro area, come to our real estate marketing classes. The Screencast video above is an example of HOW you can market to consumers, HOW you can present your value, HOW you can engage consumers and be different without even being on video. You just need to learn HOW.
Video is quickly becoming the preferred medium for consumers. Video says so much more about a home, its location, you and your value than text or pictures ever could. It starts with a properly set up, configured and optimized YouTube Channel. Fill out the form below and I will send you a video that SHOWS YOU HOW to set up, configure and optimize your YouTube channel.
