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Using Time Lapse Video In Real Estate

Real Estate Time Lapse Video


For the last 2 years I have been on a video high. Yeah, I guess you can call it that, not that I am high on video necessarily, but high on leads. This website, gets more leads than I can honestly handle. Leads from my ideal client, when I say ideal client I mean I have specifically created content I thought they would look for when they have a need – this is the new paradigm in real estate marketing. My ideal client? REALTORS.

Title reps across the country go from office to office, appointment to appointment trying to convince their ideal client, REALTORS, to use their title company. Not me. I simply create the content I believe they would look for when they have a need – why chase REALTORS around when you can help them find you online?

I have been teaching video classes across the valley, in my short time with Lawyers Title hundreds of REALTORS and brokers have been to my classes – they are all HOW TO, no theory, no WHY TO but the nuts and bolts of HOW to do something. I know because I do the work. Check out the class testimonials!

When it comes to video it starts with creating videos that your ideal client wants to see. Did you get that? What THEY want to see, not necessarily what YOU want to make videos about. I have talked long enough about videos of value, videos of value educate, inform and [if done well] entertain your ideal client. If they are done right you can show your knowledge, competence and marketing ability without having to resort to “I’m the best REALTOR in Arizona or my office or the UNIVERSE – SE – SE – SE – SE [echo]. I have talked about it long enough and now – because talk is cheap, I started doing it – myself.

I’ve made city videos, videos that serve to educate consumers about Phoenix, Chandler, Gilbert, videos that touch on things to do and subdivisions, employers and more. I’ve made subdivision videos, I’ve strapped the Delkin Fat Gecko to my car with the Canon T3i and made a video of my subdivision, Germann Country Estates and today I made a time lapse video.

Today I went to the REALTOR dot com event here in Phoenix. Rather than just drive there and listen to my ipod or the [dear I say it – radio] I took the opportunity to create a time lapse video that showed my journey. I broke out the GOPro HD Hero 2 and strapped it to my car. I set it to take a picture every 2 seconds. My drive – from Chandler to the Arizona Biltmore in Phoenix. All said and done I had about 1537 images. Time lapse videos are pretty cool, they are different and if you have read “Purple Cow” you already know that different is good, different is noticeable and different will get you found online.

How many times has a buyer called you and asked abut proximity of one of your listings to a landmark like the airport or school or doggie park or mall, or maybe they wanted information about a home they saw on REALTOR dot com, Trulia or Zillow? Many REALTORS will try and explain in miles “well, its about 20 minutes or it’s close to this or that”, while it’s great to give consumers the info they want, I would submit that anyone can give them information, that my friends is NOT Purple Cow. I teach our clients to SHOW them, with video. Video can distinguish YOU from your COMPETITION without you having to say a word – cool huh.

Below is the time lapse video I made to document my journey, now if you are a REALTOR in Phoenix, you may work with one of the other 60+ title companies here in the valley, sure I could say “I am the best” and “I have the best escrow officers” and “We have mobile signers!” but what you want is help growing your real estate business. I don’t have to tell you that I can help you grow your real estate business, how many times have you heard that from a title rep or company? I can just show you this video as an example of another marketing method you maybe hadn’t even considered. I don’t have to tell you I can help you because while you watch it you will be comparing me to your existing title rep – Lawyers Title to your existing title company. Comparison is a beautiful thing – without further adieu, here is the time lapse video.


Camera: GoPRO HD Hero 2
Computer: Macbook Pro 15
Editing Software: iMovie
Frame Rate; 2 seconds
Frames: 1537
Being different: PRICELESS.

Want help with your real estate marketing? From WordPress to Video, Screen Capture to Content Creation, Twitter to YouTube, I can help you grow your real estate business. Check out the Phoenix Real Estate Estate Marketing Classes and the Schedule of classes around the valley.

Change is good. Shouldn’t YOU be working with Lawyers Title?

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Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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