I read something the other day from YouTube that literally jumped off the page at me when I saw it. It jumped off the page because it simply made sense. What did I read? “90% of all web traffic will be video“.
I remember when I first took statistics in college. I failed it. Miserably. Unfortunately for me, statistics was a required course for the B.A.Criminal Justice program at UNLV. I failed it because I simply didn’t get it. Nor did I care. Why do I care about the Bayes’ Rule or what Standard Deviation is?
I failed it because I was not interested in it. My professor was monotone, no tone or infection in his voice, no analogies – no [in my mind] attempt to help me understand this boring, complex thing – statistics.
I took it again. This time with another professor. Unlike my first professor, the second was engaging, interesting. He used analogies, he spoke with his hands and if you can believe this – got excited about Statistics. He told practical stories of the media BLOWING IT when coming up with the likelihood one candidate would win an election. He thought the media was a bunch of talking heads that had no business doing complex calculations [I agree]. He talked about how Statistics are easily manipulated to support one view over another. He was interesting.
I passed.
Video Marketing Real Estate
Back to what I read from YouTube, “90% Of All Web Traffic Will Be Video”. When I read it, it simply made sense. Like my second statistics professor, I simply – got it. I understood. It was real and I knew it is true.
Why you ask?
I know 90% Of All Web Traffic Will Be Video because I have seen the impact real estate marketing video has had on my business. Almost half of my leads [and I do get a lot of leads] come from my real estate marketing videos. I have 200 of them on YouTube [100 public] speaking to different audiences. Some are for REALTORS® some are for consumers considering a short sale, some are for consumers looking for a real estate attorney etc. Some are for REALTORS looking for a title person that can actually help them grow their business. {HELLO}.
The leads come in the form of forms filled out on my website . They come from REALTORS and consumers across the country. Many start with “I’ve been watching your videos…..” or “I found you from YouTube and . . .”
Video OR DIE
What does this mean to you and your real estate business? According to ReelSEO, “It means video is everything, and any business–big or small–that refuses to believe that is taking a huge risk of being forgotten.”
I teach real estate marketing video classes across the Phoenix Metro area. My classes are STOOPID. No I don’t have a spelling impediment, where I come from [NY] STOOPID is SICK and SICK is GOOD. Got it now? My video classes are all about the HOW TO. I do not teach WHY you should do something. I found it funny that many of the people teaching classes in the Phoenix Metro area were teaching WHY you should do something they themselves did not do. So I teach what I do.
I start every class with this “Can I Be Honest With You?”. When you agree, I let you have it. “IT” is why I believe most REALTORS® marketing is horrible. Then we work towards changing it. Changing it from talking about how AWESOME YOU are to benefits to your ideal client – the CONSUMER. Not just any consumer but the consumer you want to be”found” online by. The consumer looking for a 4-bedroom-2 bath-short-sale-in-Val-Vista-Lakes. 94% of consumers now start their home search online. This is where YOU NEED TO BE.
Why read text about a home when you can watch a short video? When a consumer lands on your website [if they can find it – I help with that too] they can be engaged, in a way they prefer – VIDEO. YOU, talking about the short sale process, a subdivision or neighborhood profile, the 10 things to watch out for when short selling and so much more. VIDEO will get you more leads IF YOU KNOW HOW TO USE IT. I Will Teach You.
Real Estate Marketing Video Classes
The marketing classes I teach for Lawyers Title are all HOW TO. WordPress, Video, YouTube, Optimization, Creating Content, Video Editing, Plugins, Calls To Action, Keyword Research, Twitter, HUB Marketing and more.
Want to grow your real estate business? I can help. I can help because I do it. Please fill out the form below. 30 Minutes and a cup of coffee could change the direction of your real estate business.
By the way, that little boy at the top of this post, that is my 2 year old son, Alejandro or “Hondro” as we call him. That iPad he is on, it’s his. It used to be mine but he frankly – took it. Every time I touched it he would scream, “mine!” He watches kids videos on YouTube, [educational stuff – Sid The Science Kid etc]. I ended up buying an iPad 2 for me. My 2 year old watches videos on YouTube! Yet another reason video is the future. Please fill out the form below.
