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Real Estate Video Marketing: Creating Videos Of Value

Video Marketing For Real EstateI have been saying this for some time, If you are a regular visitor to, you have heard me say this before: “Real Estate Video Marketing Is The Future Of Real Estate Marketing”. I have been using real estate video in my title business for over 2 years, I have seen amazing results from using real estate video marketing. As I have told you before, almost 50% of my leads come from my videos.

As the Director Of Sales Technology for Lawyers Title, I have been on a mission to get as many of my clients, of Lawyers Title’s clients to embrace video, video is not just cool, it is also expected by your ideal client: THE CONSUMER. If you were in the market for a home would you prefer pictures [with little context] or a real estate video? Beginning to see the picture?

It’s not only buyers, it’s sellers too. Sellers want the BEST REAL ESTATE MARKETING available to sell their homes, and the best real estate marketing encompasses video. More and more consumers are searching YouTube for homes for sale which makes sense, would you prefer to read an article about something you are interested in or watch a short video? That picture is getting BIGGER huh?

So I teach real estate marketing classes around the valley for Lawyers Title, ask anyone that has been to one and they will tell you, my classes are “STOOPID”. What does “STOOPID” mean? Well if you are a title rep in Phoenix, not with Lawyers Title – they are horrible, don’t bother trying to sneak into a class [some have tried], they are horrible and boring classes.  :-(

If you are a REALTOR® in Phoenix, “STOOPID” is SICK and SICK is GOOD – it’s a NY thing. I will show you all you need to know about making real estate videos of value. Equipment needed, editing software, music, transitions, annotations, images, screen capture, HOW TO get your videos ranked in Google, YouTube and YouTube’s Related Search, what to make videos about and so much more. I know because I have over 200 videos on YouTube [100 private or unlisted], you will learn HOW TO drive your ideal client from Google or YouTube to your WordPress Real Estate Website – Did I mention we offer discounts on WordPress Real Estate Websites too?

When it comes to real estate video marketing, they need to be of value, not to you but to your ideal client. Your videos need to be about something CONSUMERS would look online for when they are attempting to gather information or solve a problem.

As I said, I have been on a mission to get my clients, clients of Lawyers Title to embrace real estate video marketing. It is certainly taking effect. Today I had lunch with Jeff Gritzmacher and Jason Spitler, REALTORS® with Realty One Group in Tempe. Jeff, Jason and I go way back – great guys. After lunch we started talking about the housing market, I asked Jeff, as many consumers surely have, “How Is The Market?” His answer: “Dude [he calls me dude] there is no inventory!” He went on to explain “there is less than 90 days worth of inventory, I am having a hard time finding properties for my clients!”

You know what I said?  Yep….. let’s make a video.

Jeff “Hollywood” Gritzmacher, was in there like swimwear, he said “OK!”, and off we went to make his video of value, not just value, but a video with information consumers would look for when they are trying to gather information or solve a problem. Take a look.


Jeff did a great job. The words are all his, no help from me, other than the camera, screen capture and editing.  Jeff can now use this real estate marketing video on his website, facebook, Twitter, Linkedin, StumbleUpon, Google + and all the other tools I teach on in our “Hub Marketing” class to drive traffic [CONSUMERS] to his website. There, consumers can find out more about Jeff, search for homes for sale, gather information about the market, read his testimonials and best of all – HE DOESN’T HAVE TO DO THE TRADITIONAL REALTOR MARKETING BY TALKING ABOUT HOW “AWESOME” HE IS, his video shows it without him having to say a word about himself. For those of you that have been to my video classes, message me for the equipment I used. For those of you that haven’t, what are you waiting for? Lawyers Title just started a 3 part video series and believe me, it is STOOPID. Take a look at the Phoenix Real Estate Marketing Classes we offer and the schedule of Lawyers Title Real Estate Marketing Classes in your area.

As the Director of Sales Technology for Lawyers Title, I help Lawyers Title clients grow their business, that includes video’s like this. So, are you ready to work with Lawyers Title? Fill out the form below. Lets talk. Oh and the video, it’s going on Jeff’s website, great content for consumers to find him with. Think he will give us the escrow?

I Want To Talk About Working With YOU

Are you a Realtor or loan officer in the Phoenix metro area that wants more business? From WordPress to Video, Content Marketing to Social Media for BUSINESS, I can help. Please fill out the form below. Let’s talk.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.



Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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