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Real Estate Marketing: Which HAT Are You Wearing and WHY It Matters

Online Real Estate Marketing

What HAT are YOU wearing?

What HAT do you wear? How do you show up? Did you know that the way you perceive yourself and the way others do is often different? Let me explain. I grew up in upstate New York, Syracuse – GO ORANGE!. Growing up I thought all people are the same. I mean, my friends were like me, my parents were like their friends, it wasn’t far off for me to believe this. It wasn’t until I left NY and joined the Navy that I realized – BOY WAS I WRONG!

People are different. Daaaaamn are people different! When I was in bootcamp I was thrown into a company of 60 guys, from all over the country. Florida, Mississippi, Georgia, California, Alaska, you name it and I think my company had an official state representative. I was the Yankee. “you think you’re tough – boy?” Oh boy did my company commanders LOVE ME. I was the tough one. Not because I wanted to be but because I was perceived that way, I was from New York remember, I had to of been in a gang or the mafia and fought every day because that is what “they” [the guys in my company] saw on TV and in movies. In the movies the guy from NY is always the tough one isn’t he? This is the HAT I wore all throughout bootcamp.

What HAT do you wear?

Before the Internet you could wear whatever “HAT” you wanted and still grow your real estate business. As long as you did the marketing – postcards, flyers, newsletters, etc – you were good to go. This has changed as consumer behavior has changed. Question: where do you go when you want to gather information about something or solve a problem? Let me guess; Google, Yahoo, Bing, YouTube, Twitter, did I miss any? If you are reading this saying “Twitter???” If so, you need to attend my Twitter class – Twitter is a not only a search engine for many peeps it is a RIDICULOUS tool to drive traffic to your website and to [most importantly] LISTEN.

So since we now know that like you, your ideal client is on the Internet, you need to help them find you. Question is, HOW can they FIND you if they don’t even know YOU exist? The answer: CONTENT. This is why creating content your ideal client would look for when they have a need is so important IMPERATIVE.

The kind of content you create is going to hang on which “HAT” you are wearing when you do it. Watch the short video below that explains HOW I create content for my ideal client – YOU  {HELLO!} to help YOU find ME online, what “HAT” I am wearing when I am blogging, vlogging, Tweeting and making videos – and WHY.


So, can you see why the “HAT” you are wearing is so important? Check your REALTOR® hat at the door when you are creating content, if you don’t you run the risk of getting NO traffic to your website and videos or maybe even worse – getting found by other REALTORS!  8-O

Are you a Phoenix REALTOR® or real estate professional that would like help building your real estate business? Lawyers Title can help. Fill out the form below and don’t forget to attend one [or all] of our HOW TO Phoenix Real Estate Marketing classes.

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Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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