The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Online Real Estate Marketing: [Infographic]

Online Real Estate MarketingHow should you market your real estate business? Should you leverage online real estate marketing? Should you use Facebook? Twitter? Blog? What about Video? OK…so if so, how often? What kind of information? When?

The world of marketing can be vey confusing and certainly time consuming. Especially online real estate marketing. A recent ActiveRain survey of 1,910 REALTORS found referrals are the most effective form of real estate marketing [I would agree] online real estate marketing is a close 2nd. If only there was some kind of blueprint that covered a period of time – say, 6 months – that would help us market our businesses. If only.

Below is probably the LARGEST infographic I have ever seen – it’s HUGE! It doesn’t specifically apply to online real estate marketing but you can easily translate the activities into those relative to your business or niche. Whatever real estate marketing you are currently doing (or thinking of doing in 2012) is here: social media, email, lead generation, search engine optimization, search engine marketing, conversion, analytics, content marketing and pay per click. Some of these overlap. For instance, while writing this post I am using search engine optimization [keywords], content marketing [content], conversion [form at bottom], analytics [Google will tell me how many of you found this and how long you read it], social media [I will post on Facebook, twitter, linkedin, stumbleupon and a host of others]. It all comes together for an effective real estate marketing plan You will notice that all efforts point towards a landing page. Why? All of our marketing efforts should features call to action. Tell them what you want them to do and the value for doing so. When possible, use compelling calls to action.

Online Real Estate Marketing

The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

Pretty cool huh. So, now what? If you are like most REALTORS, you have been thinking about putting together a plan for 2012. What will this plan include? The same old direct mail or will you spice it up with some of the items above? If you are in Phoenix, let’s talk – I can help you with your online real estate marketing.

Need Help With My Real Estate Marketing

Whether you are a REALTOR®, Real estate agent or loan officer looking to grow your business, I can help. Please fill out the information below and I'll get back to you asap.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

More Posts

Related Posts:

Real Estate Marketing