Are you using video in your real estate marketing yet? I believe you will be. Not because it’s cool or sexy [it is by the way] but because your ideal clients – home buyers and sellers – are demanding it. Given the choice, which would you prefer, 35 pictures of a home you are considering buying or a 2-3 minute video?
See what I mean.
If a picture can say 1000 words, a video can say a million. This can be good and bad. There is a right way and a wrong way to use video for real estate agents. If your goal is to use video to talk about what an AMAZING REALTORĀ® or real estate agent you are or how AWESOME your #1 real estate team is, save your breath, energy and money, no one will see them. Always remember my, Real Estate Marketing Tip #1: It’s Not About You. Real estate marketing has changed. From spamming everyone with postcards, fliers, door hangers, glossy sports schedules, magnets, flyswatters, to helping your ideal client find you or your website when they actually have a need for your real estate services. This typically involves creating content, not just for search engines like Google, Yahoo and Bing but humans as well.
While many of your competitors are jockeying for 1 of the top 10 coveted positions on the 1st page of Google [for some obscure long tail keyword combination] I want to show you another place to get found by your ideal client. It has less competition than Google, the average person spends over 15 minutes there every day and it can drive boat loads of qualified traffic to your website. It’s not Facebook, it’s YouTube.
I would like to invite you to come to one of our video classes for real estate agents and you will learn how to create, edit, optimize and syndicate real estate videos of value. Videos your ideal client are looking for in Google, YouTube and YouTube’s related search.
Using Video for real estate agents is not about the number of views your video gets, no – those are reserved for the latest dancing baby or dog that can say “I love you”, using video for real estate agents is really only about 2 things:
- Traffic
- Conversion