Are you considering hiring a web development company to help you with
getting your real estate or title company website built or ranked? If so, you’ll want to pay close attention to
the following suggestions to make working with a web development company as
enjoyable and successful as possible.
Chances are you are hiring the same company to design or redesign your real estate or title company website and then you are going to work with them to market your website. If this is you, BRAVO for hiring someone to do the work instead of trying to do it yourself, or by letting your brother’s wife’s sister’s husband do it – because they are family. However, given you are hiring a professional firm to do the work, you should let the professional firm do the work. Did you get that? Let the professional firm guide you accordingly. The assumption I am making here is that you hired a competent company who is qualified and successful at helping others get found online.
Keywords – your web development company should/will ask you for a list of keywords relevant to your industry or your market. What you should know here is that this list of keywords is only the beginning of the process not the end of the line in terms of words that your site is going to get optimized for. Your web development company will use the keywords and keyword phrases you provide to truly find the terms that your ideal client is using to find your products and services online – it’s probably not what you think. This list of keywords is what your web development company will use to optimize your site. Don’t fight for your words – you hired a professional – let them do their thing.
Listening to recommendations – one of the most frustrating things from a web development professional viewpoint is having a client remove or change calls to action, change colors, rearrange components on any page, change text, etc. and then turn around and ask for input from the web development company on the changes that the client just suggested. Web development companies do what they do for a living – not a hobby. Think about the real estate or title industry – don’t you just love it when your client changes what you suggested and then in the end ultimately asks you to implement your prior recommendations once they realize the error in their ways?
Being active on your site – once your site is completed and if you have implemented a blog [you better] – make sure you listen to your web development company when they say – “write content on your blog.” A good company will say it over and over and over and over again. Content on your blog is one of the best and fastest ways to get your web site ranked in Google and hence get more traffic to your website. It is also a great way to gain customers, fans nd followers. It also helps you demonstrate that you are an authority in the real estate or title industry. If you have been in business more than a week then you have plenty to write about. If not, Google something about the real estate or title industry and look for something you either agree or disagree with and then write about it. Does your inner voice talk to you? If so, that is your opinion talking – write what your voice tells you to write. Be real. Being “Vanilla” isn’t going to get you far online. Vanilla is boring. Shoot for Chocolate or Strawberry – know what I mean [wink].
Approving everything – Unless you work for a national insurance company or financial planning company where they have very specific rules about what you can and cannot put on your website, don’t get hung up on approving everything that your web development company does to get your website ranked. This can ultimately spoil their work and their strategy leading to wasted money on your part – not only money that you spent with the development company but for the lost revenues too. Any additional time it takes your website to launch is time you are losing in sales and profit
These 5 suggestions should help your efforts when it comes to working with a web development company. Remember, it is a long road to not only get your website ranked but to maintain your online presence. Google is the new storefront. Not having a visible web presence is like having a great store in the worst neighborhood possible where your ideal client will not find you – ever.
Are you looking for a web development company to help build and implement your real estate online marketing? Please fell out the form below. Lets talk.
