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Real Estate Blog Ideas

real estate blog ideas



I heard it again today. But Stephen, “I don’t know what to write about on my real estate blog!” Notice the exclamation point. I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years in the title industry helping real estate professionals grow their business. There are a lot of tools, systems, products out there in the real estate space that promise to help real estate agents grow their business. A lot. None of them, in my opinion are as strategic as helpful as nurturing as pointed as the real estate blog.

Blogging is nothing new. What started in 1999 and was once an online diary for “soccer moms” to discuss their kids and what happened last weekend has now been adopted by almost everyone. Almost every business. Every business except real estate. Specifically real estate agents. If there is one industry that I can think of that is sloooooooow to change – it’s real estate. Maybe that is why so many real estate agents are struggling with the concept of a real estate blog. Unlike a postcard or flyer, a real estate blog takes a considerable amount of research to – take the plunge. What platform should you use? Should you use the paid or free version? What theme should you use? Custom or template? Who should design your site – you, your cousins – uncles – best friends – roommate or a professional. What about SEO? What is that anyway? How do you get that? There are a lot of questions and a lot of confusion surrounding the real estate blog. Of course, the 2 big questions I get are 1) will it work? and 2) what do I write about?

Will it work. Yes – IF YOU DO THE WORK. I know it’s hard to believe since so many real estate agents have become disillusioned with the concept of the the real estate agent website. 90% of the agents I speak to, scratch that… 95% of the real estate agents I have spoken to that have “traditional” websites get nothing from them. No traffic, no leads, no transactions. I can totally understand the frustration with the concept of a real estate agent website that works. Some of them have had sites, granted, they were cookie cutter sites, for 9 years at $30 – $150 a month and got nothing. There are many reasons why traditional real estate agent websites fail, one of them is content or lack thereof. Content is the new SEO. Naturally the next question would be, what do I write about?

So what do you write about? What are some real estate blog ideas? Question: If you were in the market for a home or you were looking for information on the Internet about a geographic area [city], taxes, property taxes, schools, subdivisions, etc. What would you like to read about? Would you like to read something that is matter of fact -with facts and statistics – or something that is conversational in tone? I guess that depends on the subject right. For instance, if you are wondering if now is the right time to buy a home you would probably want statistics, hard numbers, market trends right? Would you want someone trying to “sell” you on the concept of buying a home or would you want to come to your own conclusion? What about if you were considering a short sale or strategic default? Would you want hard facts, about the process? Should you do it? What are the repercussions? The “How TO” or would you want to read something more empathetic? There is no right or wrong answer to these questions because everyone is different. The correct answer in my opinion is BOTH.

Have you ever read an article that you couldn’t put down? Conversely, have you ever read an article that was so boring that couldn’t wait to? What was it about either one of them? Was one of the articles written to you or for you? In my experience that is the difference. I always write in the 1st person than the 3rd person. I always keep in mind who I am speaking to. Notice I didn’t say WRITING TO. The person reading your article is your audience. Talk to them. Engage them. Ask them questions. Give them information and let them come to their own conclusion – don’t try and sell them. People don’t like to be sold but they love to buy. Creating valuable content, engaging content, unique content will help them BUY YOU.

Real estate blog ideas – good ideas will help you get found online by your ideal client. The person you are speaking to. Identify who that person is and then speak with them. Conversationally. Example. If  was writing to someone who is losing their home and wants to avoid foreclosure I might write like this:

“It’s hard. You are trying to hold on to your home. And it’s getting harder. Your hours may have been cut at work, your spouse may have been laid off and the pressure is starting to mount. The phone calls are coming, so are the letters, from the bank. You have a drawer set aside with all the notices of default and you don’t see any way out. At some point, maybe you are there now, you are considering letting your home go – back to the bank. What do you do? Who do you talk to? Should you allow your home to go to go to back to the bank or should you consider a short sale? I have been a REALTOR in [insert city] for [X] years and in all of my years of helping people buy and sell homes I have never seen a market like this one. I am seeing good, hard working, people lose their homes and even worse, in most cases – it’s not their fault. They did nothing wrong. One of the questions I am getting from my past clients is “what is the difference between foreclosure and short sale?”

A short sale is…..

A foreclosure is ……

Some of the best real estate blog ideas – real estate blog content are questions you get from the clients you are out and about with every day. If there is one thing I have always known it’s that people [consumers] are creatures of habit and naturally curious. A question asked by a client of yours could be on the mind of hundreds, maybe even thousands of others on the Internet. Take their question and create unique, dynamic, and of course engaging content around it and it will help those consumers find you. This will result in more leads, and more transactions. Isn’t that the point of a real estate agent website?

Who was I speaking to? Who are you speaking to?


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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