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How Bing and Facebook Integration Will Help You Get Found Online

Bing and Facebook integration

Social Search Goes A Step Further

I have a confession to make [head hung low]. I have sinned against a good friend. A friend that has been good to me. That has always been there for me. That has referred lots of business to me. That speaks highly of me. That friend is Google. And I am sorry. Will you ever forgive me Google? I am a former title rep for a national title insurance company in Phoenix Arizona. I spent the last 10 years in the title biz helping real estate professionals increase their business. Most recently online.


Why did I do it? Why did I cheat on a friend that has been so good to me. Was it a break down in will power? Maybe curiosity? Why? Lets talk about how and why I cheated on Google. I left the title industry in early 2011 to co found PRO-Found Marketing which is an inbound marketing company. Inbound meaning, we help professionals get found online. Today there was a development that will help our clients get found and it was involving a competitor of my friend Google. That competitor is Bing.

Let’s back up. Back in October 2010, Microsoft [which owns Bing] announced a partnership with Facebook that brings “Like” data from facebook fan pages AKA business pages and profile search to Bing. The deal moved us further down the road of social search and also represented an advantage for Bing –- which Facebook founder Mark Zuckerberg said was the “underdog” in search. The new partnership was designed to take market share from my good friend Google. The announcement gave Bing users [what little there were at that point] a different search experience that customized Facebook’s Instant Personalization. That meant that searches on Bing featured an area that showed what your friends have liked as it relates to that search. So if you searched for oh, lets say, “Title Company Marketing” which coincidentally is a market we serve, you would see who in your social graph “liked” anything to do with “Title Company Marketing”.

Beginning today when you search on Bing [if you cheat on Google as I did] Bing will display a more data from the Facebook Like button and from Facebook profiles. This data can and will help you get “found” online. Here is how it works.

<a href=";from=sp&#038;fg=shareEmbed&#038;vid=243216f7-9941-4f48-a2d0-2065e06a47b5&#038;src=FLCP:sharebar:embed:null" target="_new" title="Facebook Friends Now Fueling Faster Decisions on Bing">Video: Facebook Friends Now Fueling Faster Decisions on Bing</a>

Users of Bing will now instantly see which stories, content and sites your Facebook friends have “liked,” from celebrities news stories, brands and more. This integration will help you get “found” online. Example. Lets say you are a title rep or a title company looking for title marketing tips and you search for “Title Company Marketing” on Bing, this is what you will see.

Title Company Marketing Tips

Which result would you pick?


As you can see, Bing has retrieved an astronomical 133 MILLION results for “Title Company Marketing”. In today’s competitive space online you really need to be on the 1st page of a search result to be “in the game”. But I have a problem. There are 9 results ahead of me. Ideally I would like to be in the top 3 results as this is where most of the clicks will go. Bing and facebook’s new integration highlights me on the 1st page and clearly states that 110 of this users “friends” on facebook have liked “”. 110 friends! So, if you were looking for “title company marketing” on Bing, which result would you click?. And that my friends is how Bing’s integration with Facebook can help you get found online. Make no mistake about it: FACEBOOK LIKES NOW EFFECT SEARCH RESULTS


Bing now has a new version of its toolbar as well which will include a universal Facebook “Like” button. This gives users the ability to “like” any website or web page, regardless of whether or not it has added the Facebook Like button.

So now you know why I cheated. I have to admit, Bing’s new integration with Facebook is pretty cool, but It wont change where I search. I’m headed back to my old friend Google right now.

I see the positive side of this integration. Get ready for all the privacy concerns to rear their ugly head though. This integration does reveal a little more about our behavior and what we “like” online. What if someone “accidentally” searches for an “alternate lifestyle” online and results indicate that their husband or married friend has “liked” a service… This might be information they don’t want plastered across the net for their “friends” to see. It is important to note that because everyone has different “friends” that everyone’s search will vary. This is another reason to start building up your facebook fan pages!

Will Bing’s further integration with Facebook change how you search? Is it a good or a bad thing? Please leave your comments below and by all means, contact us if you are a title company looking for marketing help.

With the “thumbs up” from your friends you can jump right to the stuff that matters the most to you. Bing shows the faces of up to three of your friends that like a search result, offering a visual and virtual seal of approval from your trusted social network.


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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