The importance of listening
Twitter is awesome, we have already talked about that in previous posts. We talked about the way I use Twitter in marketing title which is sharing links and monitoring. Specifically monitoring. I am a title rep for a national title insurance company based in Phoenix, Arizona. I help my clients-real estate professionals-get found on the internet. Twitter is a great way to “get found”.
Case in point, My wife was in a a car accident 2 weeks ago. Everyone was fine but her Toyota Sequoia was banged up pretty good. We rented a 2010 Buick Enclave from Enterprise Rent A Car in Scottsdale, Arizona. 2 days ago I saw on the national news that the car was recalled because of faulty seat belts in the back seat. I have 2 children! I was surprised I received no call asking us to return the car or at least be aware of the recall so I like a good digital citizen, went to Twitter. Below is what happened, and what happened after that.
This shows the importance of monitoring Twitter in marketing title, real estate and for your business. Realtors and title companies should be monitoring their keywords, Name, Niche, Brand. It used to be someone unhappy could tell 100 people max about a bad experience, with the internet that could easily be 700,000. I use Hootsuite to monitor keywords as well as Google Alerts. This underscores the importance of monitoring. Enterprise was able to address the situation immediately and has proven that they do care about their customers. I will be going back to Enterprise again. Thanks Enterprise Rent A Car!
Not using Twitter in marketing title or your real estate business? You are missing out on a great resource that could cost you business. Want help growing your real estate or title business? Please fill out the form below. let’s talk.
