Realtor Marketing in Arizona (everywhere I’m sure), for the most part is horrible. It’s true. Now don’t kill the messenger, the consumer is telling you that not me. How do I know? Is your phone ringing? I’m a consumer. We all are, and I have asked many of them over the years what they think about your marketing-well not YOUR marketing but you know what I mean. Here is the problem. Most Realtors market themselves-I’m awesome, I have X amount of years of experience, I’m a top producer, Presidents circle,etc. Even your designations you use in your marketing are about YOU. The consumer has no clue what a GRI compared to an E-pro or ABR is. Here is your rude awakening. No one goes to the internet to look for YOU-buyers look for real estate-not you. There, I said it. Most buyers will go with the 1st agent they come across when they identify a home they like. That’s why 80% of buyers will work with the 1st agent they come across.
So, what can you do about it? Change your marketing. Be the 1st agent they come across! Guess how many internet searches there were last month for “Real Estate Agent in Phoenix AZ” ? 201,000! Here is why that’s significant-they are not going to the internet to look for you-Joe Schmoe Realtor, ABR, GRI, CDPE. they are actually searching for “Real Estate Agent in Phoenix AZ”. Change your marketing to reflect what the consumer is looking for-property. 90% of buyers start their home search on the internet, 96% of 1st time buyers go to the internet, that’s where you need to be-not on a postcard or flyer! Learn keyword research-how to dominate words like “Real Estate Agent in Phoenix, AZ”.
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