The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Hyper-local marketing-Yes, It’s A Big Deal For Your Real Estate Business

As a sales person, the Internet is my best friend.  Is it yours?  If you are a real estate professional that understands the Internet-you love it.  Conversely, if you are a real estate professional that does not understand the Internet, you hate it. In fact, you probably lay awake at night wishing things would go back to “the old days”. I am a marketing representative for a national title insurance company in Phoenix, Arizona, I help real estate professionals “get found” on the Internet.

Real estate professionals that understand how to use the Internet, see it as a homing beacon guiding buyers and sellers right to their front door-that front door is their website.  For those that don’t understand the Internet it appears to be a bottomless pit of frustration and confusion.  But it doesn’t have to be.

Unless you have hundreds of thousands of dollars to spend, it’s almost impossible to rank on the 1st page of Google with general terms (keywords) like “FHA loan”, “homes for sale”, “Loan Officer” or “Realtor”. If you want local leads you need to think in local terms-like the consumer.  If you were looking for a  4 bedroom 3 bath home in Chandler Arizona, how would you look for it?

It’s called Hyper-local marketing.  Hyper-local marketing will help you rank within the search engines.

Hyper-local may not mean a whole heck of a lot to you right now but it means a tremendous amount to anyone searching for Real Estate. When a consumer is looking for real estate, they don’t Google “Real Estate” (the smart ones don’t anyway) , they narrow the search down to a term or string of terms  they are interested in.  A common search in Google, Yahoo or Bing might start like this:


Arizona homes for sale

Chandler homes for sale

Pecos Ranch Homes For Sale


Pecos Ranch Chandler AZ homes for sale

Here are some terms that are hyper-local:

  • The City Of Chandler, Arizona
  • Val Vista Lakes, Gilbert AZ
  • Tempe Short Sales in The Lakes
  • Oregano’s Chandler, AZ
  • Mountainside Fitness in Chandler
  • 4 bedroom 3 bath homes for sale in 85248
  • MyTitleGuy Stephen Garner  (My favorite by the way)

Here are some terms that are not hyper-local.

  • Home for Sale in Chandler
  • Realtor
  • Short Sale
  • REO
  • Loan Officer
  • Buying a Home
  • Awesome 4 bedroom 3 bath home
  • Why You Should choose Joe Blow as your Realtor/Lender
  • Things to do in Arizona

How to Get Your Blog Seen Locally

Surprisingly this part is actually not that hard. Combine common search terms such as “Homes for Sale” with hyper-local content such as “Val Vista Lakes”. A great blog title therefore might be,

  • “Homes for Sale in Val Vista Lakes”
  • “Condos for Sale in Chandler, AZ
  • “Fixer Uppers in Central Phoenix”
  • Foreclosures in Gilbert
  • Short Sales in Chandler

SEO (Search Engine Optimization) is more complicated than this but you need to take the 1st step.

Another thing: If you are having a hard time coming up with great keywords or hyper-local phrases, simply think about what you (a consumer) would type into search engines to find local real estate information. Then you need to create a plan to dominate those terms!!


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One of the cornerstones of inbound marketing, perhaps the cornerstone, is content creation. There are a lot of  ways to create content: blog posts, pages on your website, webinars, videos, PowerPoint presentations, photographs. It’s all low budget, yet most real estate professionals don’t do a great job of it. Why not? When you publish something on the Internet, people consume it and judge it. Your reputation is on the line. That can be pretty scary for some people .  Fear keeps some really smart real estate professionals from sharing their thoughts.

To be successful with social media, you must share.   If you crash and burn, you learn. If you execute successfully, you reap the reward of more traffic, greater visibility and more customers for your real estate business.

Oh Yea, the most important piece of information I have: Don’t Give Up.  Blogging is not a Sprint, it’s a Marathon.

If you are a real estate professional in the Phoenix metro area that would like help getting found by people looking for your services, please call me.  I can help.

For All Your Marketing, Escrow and Title Needs


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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