The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Finally-A Low Cost WordPress Web Solution For Real Estate Professionals

If you are are an Arizona Realtor of Loan Officer and are one of my clients, you know how I feel about the internet and all it has to offer for your real estate or lending business.  You have heard all the statistics (most likely because I have drilled them into your memory) that 90% of buyers start their home search on the internet, 96% of 1st time home buyers start their home search on the internet, Facebook is now the #1 destination on the internet, 80% of buyers will go with the 1st agent they come across, the average person spends 55 minutes a day on Facebook, YouTube is the #2 search engine in the world, Mobile browsing (cell phones) will be bigger than desktop browsing in 5 years and on and on and on.

When I sit down with a potential new client, the 1st thing I ask is “Do you have a website?” who doesn’t right?  Then it gets uncomfortable interesting.

The questions continue…..

Do you get business from your website?

Do you know how many people go to your website, or how they get there? Google, Bing, Facebook, Twitter, PPC etc…

Are you ranked in Google?  What are you ranked for?

All of these questions usually return the proverbial Deer in the headlights stare….  Why? Because the internet is an absolute necessity for Realtors that 90% don’t understand.  That’s CRAZY!

Anyway…..

A website serves as a hub for your business to include your listings, social media, blogs, etc,,,,  A new  platform (in the last few years) called WordPress is now the industry standard for websites.  There are many benefits to WordPress, but one of the best is that you…yes…you can manage your own website.  You no longer need to hire someone to handle your SEO strategy, you can do it yourself.  And it works.

Most agents have a template website.  I recently copied some text from a well known template website, put it into Google to do a search and found over 800 websites listed one after another in the search results.  It’s impossible to get ranked, let alone on the 1st page of Google when 800 other sites have the same text as you. This is a common problem with your easy to use, template,  “set it and forget it” , hands off solution.  Now, don’t get me wrong, Template websites are great for directing people to your website, not for getting found in search engines which is how new clients will find you

Here is the problem with WordPress…..A custom WordPress Theme with HTML code, design and pages of content can easily cost $4000.  How many Realtors have $4000 to invest in a website right now? Not many.  So, I advise my clients what they should do, but they can’t really get started because they don’t have the money for a website that actually works.  And believe me……WordPress does work.  So the plan never really gets off the ground.

Well, not anymore.

Now, lets be clear, this IS NOT a custom WordPress Website like mine with custom HTML code or functionality like Flash, landing or squeeze pages.  This is an entry level WordPress website.  You will still need to hire someone who understands code if you want to customize your site over and above the plugins that are available in WordPress but it is a great start to building an online presence that you can manage yourself on a platform you will be using in the future.

By the way…….I’m a title rep, not a Realtor, there are millions of people looking for real estate on the internet, not many look for title insurance.  BUT….I can guarantee you that if someone looks for a title company in Mesa, Arizona, they will find me…… take a look at Google,  the following are all unpaid organic searches…..

Mesa Arizona Title Company #1

Title Company in Mesa Arizona #4

Title insurance mesa Arizona #5

gilbert arizona title company  #3

If you are a Realtor in the Phoenix Metro area that would like help growing your business, call me…..I can help.

For All Your Marketing, Escrow and Title Needs

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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