The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Arizona Realtors, Is Your Marketing Rep A Business Partner Or An Order Taker?

Arizona REALTOR’s:  If I can promise you the same level of service as you currently receive (or better) and I can help you increase your business, Can we do business?

I know it sounds like a silly question but its a serious one.

I want to help you increase your business.

I am a marketing representative for a local title company.  Normally I would start a conversation with you by saying “my escrow officers provide fantastic service”.  Normally.  Because of the downturn in the housing market and the overall economy, the only escrow officers that should be left are the good ones.  So every escrow officer should provide fantastic service. {should}.

Now that we have that part out of the way, I have a question for you.

Are you getting the value from your marketing rep?

We have already established that you have a good escrow officer, what about the rep you work with?

Did you know that title companies in Arizona hire marketing reps to help you increase your business?

So… he/she?  Do you have a Business Partner-Or an Order Taker?

When is the last time that your marketing rep, did something or showed you how to do something that increased your business?

If the answer is “never”:, than stop reading immediately and call me.  After all, we have already established that I have great escrow officers too. :-)

I have a proposition for you: I want to provide you with a fantastic escrow officer, and at the same time….help you increase your business.

Does that sound fair?

How will you do this Stephen?

Great question!

Did you know that 87% of buyers start their home search on the Internet?

Did you also know that 80% of buyers will choose the first agent they come across to work with?

That means that part of the way to increase your business is, be the first agent that a buyer comes across.  That’s where we can help.  I say “we” because I am not an individual, I have a network of people that will help you.

My network and I will help you increase your business using the Internet.

I have a network of professionals that will help you increase your web presence and your Search Engine Optimization (SEO) using tools like

  • Custom WordPress Blogs
  • ActiveRain
  • Facebook
  • Facebook Fanpages
  • Twitter
  • Youtube
  • LinkedIn
  • Review Sites like Yelp
  • RSS Feeds
  • Landing Pages

These are all considered Inbound Marketing techniques or permission based marketing.  Inbound marketing is bringing your customers to you. Best part, its usually a lot cheaper and more effective than outbound marketing tools or Interruption Marketing tools like

  • Flyers
  • postcards
  • tradeshows
  • door knocking
  • purchased lists
  • Email Blasts
  • Cold Calling

where a REALTOR pushes his/her message out far and wide hoping that it resonates with that needle in the haystack that is considering buying or selling at the moment your message lands -if it lands at all. Outbound Marketing techniques are becoming less and less effective because the average consumer is overwhelmed by over 1500 marketing interruptions per day, like you and I, (we are consumers too) they are figuring out better and better ways to block them out. You know, Caller ID, DVR or TiVo, Satellite radio, junk mail, Do Not Call lists, no soliciting etc..  Another reason traditional real estate marketing techniques are becoming less successful is that the cost of learning about something new or shopping for something new using the Internet is so low. It’s immediate gratification. When is the last time you used a phone book for it’s intended purpose?

Rather than spend lots of your time and money on outbound marketing to the masses of people who are trying to block you out, we suggest using “inbound marketing” techniques where you help yourself “get found” by people already learning about buying or selling Real Estate in Arizona.

So, which one is your marketing representative providing you with? :-)

Call or email me to get started on the path to more business at less cost.

Stephen Garner

For All Your Marketing Escrow And Title Needs


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

More Posts

Related Posts:

Real Estate Marketing