Will our kids know how to read?
It sounds funny but I’m serious. Will they?
When I was a child, I had excellent handwriting. I had to. Handwriting was really the only way to communicate other that talking. (there were no computers, at least not the kind that I am using and you are reading this on).
I’ve noticed over the years that my handwriting gets worse and worse. I’m embarrassed to say I often can’t read my own writing.
Why?
Because I’m always typing on this darn computer! Who hand writes anything anymore?
Not me.
I’ve noticed another thing too….
I can’t spell the way I used to. I used to be a great speller in elementary and middle school. My parents have awards to prove it.
Why?
Spell check on this darn computer! There really is no reason to attempt to spell things the way I was taught when I was a child, the spell check will catch it…no worries!
So…why am I worried that my kids won’t know how to read?
Video.
Most people are aware that Google is the #1 search engine in the world. But did you know that Youtube is #2?
Why go through the hassle of reading anything if you can watch the video? It’s natural to want the easy way. Why read the whole book, Remember cliffsnotes?
If a picture says 1000 words, what does a video say?
What does any of this have to do with real estate?
Maybe nothing. But maybe everything.
Do you think buyers would prefer to read about a geographic area of town or watch a video about it? Which would you prefer?
If the answer is “a video”, then let me ask you this….
Are you using Video in your marketing? If not, lets talk.
Stephen Garner
Sales Executive
Old Republic Title Agency
480-223-8113
MyTitleGuy@Me.com
For All Your Marketing, Escrow and Title Needs
