As a Realtor there are certain things that are an absolutely necessity to conduct business. Things like a license, a car, a lock box key, access to the MLS, a broker and a Facebook Fan Page. What? You didn’t know that a facebook fan page is just as important to conduct business?
I have been preaching the benefits of incorporating a facebook fan page into your real estate business for some time. According to my friends at Elance, The Benefits to your Real Estate business include:
1. Community Building: The Fan Page is a great platform for your loyal followers to come together for your product or service by utilizing the Wall feature or other available modular applications. Users can submit text testimonials, post pictures, create and upload video, hold discussions with each other – all supporting the growth of your online real estate community.
2. Search Engine Optimization: A Fan Page also gives you more footing in search ranking. By publishing backlinks to your business’ pages as well as having a Facebook Fan Page with your name in the title, your business will be receiving some big bonus points in the SEO department.
3. Insights: Facebook Fan Pages are nicely equipped with a good amount of analytics tools accessible by page owners. You’ll be able to track the number of interactions your page has with fans, view key demographics like sex, age, and location, and more.
4. Communication: You have a variety of customization options when choosing to communicate with your fan base. You can send an update that appears as notifications on homepages, and you can target your message to match a specific age, gender, and location. Don’t forget – since you can publish to the “stream”, you’re able to communicate messages and posts directly into your fans’ homepages.
5. Price: It’s completely free! You could have one up and running in just a smidge of time.
Add #6: As of February 24th 2010 Google now includes Facebook Fan Page updates in real time search.
What’s Real Time Search?
As of now, only information provided by Page owners will appear. So shared links, status updates, multimedia, etc. will appear but users’ comments on Pages will not.
Facebook’s has over 3 million active Pages. 1.5 million of them are business pages. 20 million people become Page fans each day, and more than 5.3 billion fans have been created .
Check out my fan page: Facebook.com/MyTitleGuyStephen
SMUrcle
What’s all the buzz about the institute of learning with the funny name called SMUrcle ? Some will tell you why you should be using Social Media to increase your bottom line, Smurcle shows you HOW! Find out for yourself at Smurcle.com
If you are a Realtor or Lender in Arizona and you would like assistance integrating a Facebook Fanpage into your business, please call me.
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